MTV MUSIC EVOLUTION ADDS TWO OF THE HOTTEST WEST COAST AWARD-WINNING ARTISTS YG AND DJ MUSTARD PERFORMING FOR THE FIRST TIME IN ASIA
Manila-Based Graffiti Artists to Create Giant 3D MTV Logo Art Installations to Display in Manila City Hotspots Ahead of MTV Music Evolution
Music Fans Get to Win Free Entry to the Event!
PHILIPPINES, 16 APRIL 2015 – MTV, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced the addition of two of the hottest West Coast hip hop acts to its performers’ line-up for MTV Music Evolution 2015 – Billboard Hot 100 hip hop artist, YG and award-winning DJ and producer, DJ Mustard, which currently includes Naughty by Nature, Gloc-9 and Abra. Both YG and DJ Mustard are touted to bring some of the hottest new sounds to the hip hop scene with their West Coast flavour. They are no stranger to each other, as DJ Mustard is also YG’s main producer and has executive produced YG’s album, “My Krazy Life”. The first edition of MTV Music Evolution will be YG’s and DJ Mustard’s first performance in Asia.
Additionally, MTV announced it will be inviting Manila-based graffiti artists, Chichi Monster, Nick Automatic, Egg Fiasco and Chill to share their interpretation of music and street culture on four giant 3D MTV logo structures on Friday, 24 April 2015 at Eastwood Mall, Quezon City. Thereafter, the completed 3D MTV logo art installations will pop up across different city hotspots in Manila, such as The Collective, Glorietta 4 and Quezon City Circle as part of the build up to the MTV Music Evolution 2015, before making its final display at the MTV Music Evolution event. Catch one of these art pieces, which will be roaming the streets of Manila on the back of a truck. If fans are able to take a selfie or wefie with any one of the four MTV logos with the hashtag #mtvmusicevo, they stand a chance of winning free entry to the show.
Recorded live for global telecast under the MTV World Stage global series to an international audience of more than three-quarters of a billion households in over 160 countries, the free-entry music event is set to take place at the historic Quirino Grandstand, Rizal Park in Manila on Sunday, 17 May 2015. The public can win free entry to the event through a host of activities, including via the MTV Music Evolution website , MTV’s social media activations (e.g. Hip Hop Selfie) and at the MTV Music Evolution roadshow on 8-9 May 2015 at Robinsons Place Manila, Ermita and through activities organized by MTV’s partners. Hosted by MTV Asia VJs Alan Wong and Hanli Hoefer, the show premieres on-air on Saturday, 30 May at 6pm (TH/WIB), 7pm (SG/PH), 8pm (MY). Viewers are advised to check local listings in other markets.
MTV Music Evolution 2015 will open its doors at 3pm, with the event commencing at 7pm. MTV Music Evolution 2015 is sponsored by the Tourism Promotions Board (TPB) of the Philippine Department of Tourism (DOT), supported by media partners WhenInManila.com, Circuit Magazine and Play FM, and audio partner, Dolby.
MTV Music Evolution is a live music event that brings to life the evolution of a music genre and enables young people to experience and discover how music styles and sounds have evolved over the years. MTV Music Evolution marks its inauguration 2015 edition with a feature on hip hop, showcasing iconic and contemporary hip hop acts from both international and local music scenes on a single stage, while featuring the best of Philippine music and culture to international youth audiences.
MTV MUSIC EVOLUTION PROGRAMMING SPECIAL: MTV HIP HOP RAPRESENTZ
As part of the hip hop music celebration and lead-up to the event, MTV will be bringing viewers themed programming under the “MTV Hip Hop RAPresentz,” line-up featuring 30-minute artist specials consisting of music videos and live performances of the hottest regional and international hip-hop acts today, as well as the icons of the genre who helped to shape and transform hip-hop music over the years. The specials premiere every Monday to Thursday, starting Monday, 30 March at 8pm (WIB), 9pm (SG) and 10pm (MY).
30-minute specials featuring a mix of local and international hip hop music videos will be aired on MTV in the Philippines on the following days and times from Thursday, 2 April onwards:
• Tuesdays and Thursdays at 9.30am, 6pm, and 1am
• Saturdays at 8pm
• Sundays at 8.30pm
Born in Compton, California, 25-year-old West Coast American rapper, YG, has been cited as having the skills and stage presence that would result in a newfound emphasis for West Coast artists. YG has made strides since his first hit single in 2009, “Toot It and Boot It”, which made it on the Billboard Hot 100. The single’s success led to his signing to Def Jam Recordings in the same year.
Since then, YG has made the steady rise from an upstart Compton rapper with star potential to a bonafide star. He now has his own record label and is currently also co-signed to Young Jeezy’s CTE World. His 2013 single “My Nigga” featuring Jeezy peaked at #19 on the US Billboard Hot 100 with 112 million hits on YouTube. This was followed by his single “Who Do You Love” produced by DJ Mustard, featuring Drake, which peaked at #54 on Billboard Hot 100; #15 on Billboard R&B and #5 on Billboard Rhythmic and has over 70 million hits on YouTube.
Before he turned 24, the hype surrounding him solidified a short film, which was based on his album, “My Krazy Life”. Spotify’s Top 25 Artist under 25 has him listed at #14 beating Zedd, Disclosure and Demi Levato.
The release of his 2014 album, “My Krazy Life”, proved further the young MC is here to stay. Listed as the best rap album of 2014 by Billboard, it peaked at #2 on the Billboard 200, topped the Billboard R&B/Hip-Hop albums and Rap albums chart and received critical acclaim and acknowledgment from his peers and industry alike. Album includes guest appearances by Drake; Lil Wayne; Kendrick Lamar; Meek Mill and Nicki Minaj to name a few.
His journey has taken him across the U.S., where he has become a fan favourite while also sharing the stage with superstars like Drake, Lil Wayne and Jeezy. The “My Krazy Life” rapper performed at BET’s 2014 Hip Hop Awards, where he won “Best Collab, Duo or Group” and “Track of the Year”.
DJ Mustard, born Dijon McFarlane, is an artist, DJ and one of the most sought after producers with a litany of hit records under his belt and some of the biggest names in the industry having approached him for his beat-making.
The Los Angeles-born native has coined the “ratchet” sound, bringing a hot, new and different sound to hip-hop. In just three years, Mustard constructed a registry of hits for the likes of Tyga (“Rack City”) which peaked #7 on the Billboard Hot 100, was #1 on the Hot R&B/Hip Hop songs chart, #2 on Hot Rap songs chart and has been certified 4x platinum; 2 Chainz (“I’m Different”) was certified 2x platinum with sales over 500,000 copies digitally and peaked #6 on the Billboard Hot 100; Young Jeezy (“R.I.P.”) featuring 2 Chainz again peaked at #17 on the Hot R&B/Hip Hop songs chart; B.o.B (“Headband”) peaked at #21 on the Hot R&B/Hip Hop songs chart which also certified platinum; Kid Ink (“Show Me”); and Y.G. (“My Hitta”). He has also nabbed collaborations with Fergie, Jennifer Lopez, B.o.B., Ludacris, T-pain, Wiz Khalifa, Trey Songz, and more. He has performed to sold-out crowds and performed at major music festivals.
His array of beats has been said to be creating resurgence of gangsta rap in West Coast Hip-Hop. Mustard executive produced YG’s critically-acclaimed debut album “My Krazy Life” which peaked #2 on Billboard 200, #1 R&B/Hip-Hop, & #1 Rap charts.
In 2014, DJ Mustard took over the airwaves with a peak of seven songs hitting the Billboard Hot 100 chart at the same time. DJ Mustard also released his debut album, 10 Summers, which not only peaked at #14 on Billboard Rap chart and #20 on Billboard R&B/Hip-Hop albums chart upon its release, but was the most downloaded album during the summer of 2014 on Google Play. Big Sean’s Mustard-produced track ‘IDFWU’ also peaked at #1 on both US R&B and Rap chart in 2014.
At the 2014 BET Hip Hop Awards, he was named “DJ of the Year”, “Producer of the Year” and “MVP of the Year”. YG’s “My Hitta” which he produced, won “Track of the Year”.
MANILA-BASED GRAFFITI ARTISTS TO CREATE GIANT 3D MTV LOGO GRAFFITI ART INSTALLATIONS IN REAL-TIME FOR DISPLAY ACROSS MANILA
On Friday evening, 24 April 2015, at 5-10pm, fans can head down to Eastwood Mall, Quezon City to check out local graffiti artists Chichi Monster, Nick Automatic, Egg Fiasco and Chill in action as they share their interpretation of music and street culture in the form of graffiti art on MTV logo structures.
The showcase will also feature turntablists on deck, hip hop and street dance sets.
In the run up to the event, fans can find the four completed 10-feet tall logo art pieces around some of the city’s popular spots such as The Collective, Glorietta 4 and Quezon City Circle before its final display together at the MTV Music Evolution on 17 May.
HOW ELSE TO WIN MTV MUSIC EVOLUTION SHOW ENTRY WRISTBANDS
MTV Music Evolution entry wristbands are not for sale and may be won by fans through a word search game contest* at www.mtvmusicevo.com that opens 26 March and ends on 30 April. For 60 seconds, players need to seek out words from the hip hop and Philippines related word glossary. Each word found earns the player a lucky spin on the MTV Turntable to win entry wristbands and other surprises. Players can share their game results on Facebook. Early players of the game will score mosh pit access to bag coveted stage front spots.
*The game contest is open only to fans from the following countries Singapore, Malaysia, Philippines, Indonesia, Vietnam, Thailand, China, Hong Kong, Taiwan, Japan, India, Australia and New Zealand.
Hip Hop Selfie
For the selfie lovers who have made Manila the “No. 1 Selfie Capital of the World”, simply take a self-styled hip hop selfie or a wefie with your friends and hashtag #mtvmusicevo to score free entry to MTV Music Evolution by 5 May 2015.
Additionally, fans who find the MTV logo graffiti art installations can also upload a selfie to Instagram with #mtvmusicevo for a chance to win free entry to the show. The more they find and upload, the better the chance they have of winning.
An MTV Music Evolution Roadshow will take place on 8 – 9 May 2015 at Robinsons Place Manila, Ermita. This will give fans a chance to meet with MTV VJs, and give music fans the last chance to score mosh pit access at the MTV Music Evolution. A lucky few will even bag the coveted Meet & Greet passes to get up close to the stars!
Filipinos can also catch performances by local beatboxers and rap artists, including local hip hop duo, Qyork at the Roadshow.
NEWS UPDATES ON SOCIAL MEDIA
In the weeks ahead, fans can get direct information by following MTV Asia on Facebook, Twitter and Instagram for news updates on MTV Music Evolution 2015.
Abra Twitter: @abraofficial
DJ Mustard Twitter: @DJmustard
Gloc-9 Twitter: @glocdash9
Naughty By Nature Twitter: @naughtybynature
YG Twitter: @YG
MTV MUSIC EVOLUTION PROGRAMMING
• MTV HIPHOP EVOLUTION
Premieres Thursday, 14 May at 7.30pm (WIB), 8.30pm (PH/SG), 9.30pm (MY) and 11.30pm (TH)
• MTV MUSIC EVOLUTION MAIN SHOW (Asia)
Premieres Saturday, 30 May at 6pm (TH/WIB), 7pm (PH/SG), 8pm (MY)
• MTV MUSIC EVOLUTION: ARTIST SPECIAL 1
Premiere: Thu, 04 Jun at 6pm (WIB), 7pm (SG), 8pm (MY) and 11.30pm (TH)
• MTV MUSIC EVOLUTION: ARTIST SPECIAL 2
Premiere: Thu, 11 Jun at 6pm (WIB), 7pm (SG), 8pm (MY) and 11.30pm (TH)
MEDIA ACCREDITATION & ARTIST INTERVIEW OPPORTUNITIES
Media and bloggers are invited to apply for media passes and artist interview opportunities through mtvmusicevo.com/media. The application deadline is Thursday, 30 April. Registration and credential collection details will be sent to outlets whose accreditations have been pre-approved or accepted by Wednesday, 13 May.
ARTIST IMAGES ARE AVAILABLE FOR DOWNLOAD AT THE END OF THE NEWS RELEASE.
For the earlier announcement on the first three acts, please refer HERE.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information about MTV in Asia, visit www.mtvasia.com.
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The Philippine Department of Tourism (PDOT) is the lead government agency in charge of developing the country’s tourism industry as a major socio-economic activity that generates employment, income, and investment for the benefit of the Filipino people. The agency is committed to adhere to the national development goals through the formulation of policies and implementation of plans and programs that intend to accelerate sustainable development, in addition to positioning the Philippines as a premiere and globally competitive tourist destination for both domestic and foreign tourists. For more information about The Philippine Department of Tourism, visit www.itsmorefuninthephilippines.com
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