NICKELODEON PREMIERES A NEW LIVE-ACTION COMEDY SERIES THAT FOLLOWS ONE GIRL’S DREAM FROM THE SIDELINES TO THE FOOTBALL IN "BELLA AND THE BULLDOGS"

Premieres in Asia on Monday, 6 April at 5.15pm (HK/SG) and 5.30pm (PH), and Saturday, 11 April at 3.55pm (TH/WIB) and 4.55pm (MY)

Tweet it: .@nickasia premieres a new live-action comedy series that follows one girl’s dream in #BellaandtheBulldogs

SINGAPORE, 17 MARCH 2015 - A head cheerleader’s life takes an unexpected twist when her rifle-like throwing arm takes her from the sidelines to becoming her middle school’s starting quarterback in Nickelodeon’s newest live-action comedy series, Bella and the Bulldogs, premiering in Asia on Monday, 6 April at 5.15pm (HK/SG) and 5.30pm (PH), and Saturday, 11 April at 3.55pm (TH/WIB) and 4.55pm (MY).

In this new comedy ripped right out of this year’s headlines of girls playing traditionally “boy” sports, Bella Dawson (played by newcomer Brec Bassinger), a confident, caring and talented teenager, suddenly finds herself fulfilling a lifelong dream but also having to navigate the world of her teammates Troy (Coy Stewart), Sawyer (Jackie Radinsky) and Newt (Buddy Handleson), without losing her two best friends, Pepper (Haley Tju) and Sophie (Lilimar) from the cheer squad.

In the series premiere episode entitled “Newbie QB- Part 1,” head cheerleader Bella’s dream comes true when she earns a chance to try out to be quarterback of her middle school football team. The rest of the team, led by current quarterback Troy, does everything in their power to make her give up, but Bella must rise to the challenge to make her dream a reality.

Executive produced by Jeff Bushell, the show was created by Nickelodeon Writing Program alumni Gabriel Garza and Jonathan Butler, who also serve as co-executive producers. Garza began his writing career by being selected for the program in 2009, where he met his future writing partner and fellow program alum Jonathan Butler. Prior to selling their pitch to Nickelodeon and beginning development on Bella and the Bulldogs, both Butler and Garza were staff writers on The Haunted Hathaways.

For more Bella and the Bulldogs action, viewers can log on to Nick-Asia.com for videos and games, including “Bella and the Bulldogs: Touchdown Toss”. In the new game, fans can play as Bella to throw the ball and get as many touchdowns as they can.

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About Nickelodeon

Nickelodeon, now in its 36th year globally and 17th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. Creating surprising and playful entertainment experiences everywhere it goes, Nickelodeon has a portfolio that includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 450 million households in over 100 territories via more than 70 locally programmed channels and syndication. For more information about Nickelodeon in Asia, visit www.nick-asia.com.

Contact

Loh Bi Feng

Viacom International Media Networks

Senior Executive, Communications, Asia

t: +65 6420 7154 m: +65 9002 9607

e: loh.bifeng@vimn.com

Twitter: @VIMNAsia_PR

About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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