Nickelodeon Unveils Themed Activities in Asia Around Highly Anticipated "The SpongeBob Movie: Sponge Out of Water"

Launches Brand-New Mobile Game, "SpongeBob: Sponge on the Run" with Paramount Pictures

Tweet it: Dive into a super-heroic adventure with @SpongeBob SquarePants and friends with themed activities in #Asia!

SINGAPORE, 11 FEBRUARY 2015 – Bikini Bottom fans in Asia are in for a super-heroic adventure as Nickelodeon gears up for highly anticipated The SpongeBob Movie: Sponge Out of Water with SpongeBob SquarePants-themed activities taking place across multiple platforms. The network will air a “Champ-packed” marathon of episodes from Nickelodeon shows featuring heroes-related storylines on Friday, 13 March at 4pm (HK/SG/TH/WIB) and 5pm (MY) before premiering a brand new episode of SpongeBob SquarePants. Together with Paramount Pictures, it has launched the all-new SpongeBob game SpongeBob: Sponge on the Run which was inspired by the upcoming movie.

Fans in Malaysia, Philippines and Singapore also stand a chance to win coveted tickets to preview screenings of the movie from the Nickelodeon website. Meanwhile, Asia’s biggest SpongeBob SquarePants exhibition has opened in Taiwan through a specially designed Nickelodeon “SpongeBob SquarePants: Bikini Bottom Adventure” exhibition for kids and their families to enjoy. Presented by KHAM Inc., the immersive paid exhibit will run from 10 February to 10 May at the Chiang Kai Shek Memorial Hall ZhongZheng Art Gallery in Taipei.

Throughout the next few weeks, audiences will get to see more of SpongeBob as the network will be airing short-form interstitials, sneak peeks of the upcoming movie and spreading SpongeBob’s unique optimism through its on-air branding. The SpongeBob Movie: Sponge Out of Water hits theatres 5 March (Malaysia/Singapore), 20 March (Indonesia), 2 April (Hong Kong), 4 April (Philippines) and 16 April (Thailand). The movie opened in Taiwan on 30 January and had a strong start taking in US$404,875 from 88 locations.

“Champ-packed” Marathon

The hero-themed marathon premieres on Friday, 13 March at 4pm (HK/SG/TH/WIB) and 5pm (MY) and consists of episodes from Nickelodeon’s shows including The Thundermans, Henry Danger, Kung Fu Panda, The Adventures of Jimmy Neutron, and Teenage Mutant Ninja Turtles. These episodes contain heroes-related storylines and a brand new episode of SpongeBob SquarePants with the same theme will premiere on the channel. In this episode, an imprisoned Plankton teams up with his fellow inmates to break out of jail in order to steal Mr Krabs’ secret formula and SpongeBob decides to intervene with the jailbreak plot. The second part sees SpongeBob replacing his broken spatula with one from Plankton, which may or may not have magical powers.

SpongeBob: Sponge on the Run

The app is an endless runner mobile game now available for Android, available for iOS from 12 February and coming soon to Amazon app stores. In the app, SpongeBob and Plankton are racing to find the lost Krabby Patty formula through three seaworthy locations including Bikini Bottom, Apocalyptic Bikini Bottom and a real-world beach. When he is not running, SpongeBob is flying past obstacles with Plankton’s jetpack, floating in a bubble through a coral forest, racing through Bikini Bottom in the Patty Wagon, or has Plankton jumping through his surreal imagination. When the running gets tough, SpongeBob gets heroic as he transforms into Super SpongeBob. The new upgrade allows SpongeBob to knock through any obstacle in his way without risk.

The game includes the following features:

• Customize SpongeBob with unique costumes like Caveman and Pirate

• Run through iconic locations including Bikini Bottom, Apocalyptic Bikini Bottom, Jelly Fish Fields and on a real-world beach

• Travel between locations with Plankton’s time machine

• Become Super SpongeBob and knock everything out of SpongeBob’s path

• Power up with Plankton using shields and magnets

• Hilarious dialog between SpongeBob and his arch-rival Plankton

• Compare distance and scores after your run with other players (for iOS and Amazon only)

• Custom animation and voice-overs with SpongeBob and Plankton created just for the game

SpongeBob: Sponge on the Run was developed by Playside Studios, creators of the App Store’s Worldwide Editor’s Choice game Catch the Ark.

SpongeBob: Sponge on the Run App Preview Video: http://youtu.be/dnzHx_LC_mg

Get the SpongeBob: Sponge on the Run app here: www.SpongeBobMovie.com/app

SpongeBob SquarePants: Bikini Bottom Adventure

Young fans and lovers of the beloved Nickelodeon character will experience the underwater world of Bikini Bottom and life as a sponge in a pineapple house under the sea with his friends. The exhibition will not only feature all eight of the main characters, but for the first time in Taiwan, eight classic scenes from the underwater Bikini Bottom town will be showcased under one exhibition. These include SpongeBob, Patrick, Squiward, Mr. Krabs, Mrs. Puff, Gary, Plankton and Sandy, all of whom will get a chance to meet with fans. Visitors will get to stroll downtown Bikini Bottom, explore the Jellyfish Fields, experience the murky depths of Rock Bottom and even enter the world famous Krusty Krab restaurant. Other highlights of the exhibition include riding on a Bikini Bottom bus, learning to drive at Mrs Puff’s Boating School, hitting the town of Rock Bottom and checking out Sheldon J. Plankton’s Chum Bucket lab. The exhibition runs from 10 February to 10 May at the Chiang Kai Shek Memorial Hall ZhongZheng Art Gallery in Taipei.

For more information, visit www.kham.com.tw.

The SpongeBob Movie: Sponge Out of Water

From now till 20 February, SpongeBob fans in Singapore and Malaysia are invited to take part in an online contest at at.nick.asia/spongeoutofwater to win tickets to preview screenings of the movie held on 28 February. The contest will open to audiences in the Philippines from 23 February to 20 March with the preview screening taking place on 28 March.

In The SpongeBob Movie: Sponge Out of Water, from Paramount Pictures and Nickelodeon Movies, SpongeBob SquarePants, the world’s favourite sea dwelling invertebrate, comes ashore to our world for his most super-heroic adventure yet. Starring Antonio Banderas, Tom Kenny, Clancy Brown, Rodger Bumpass, Bill Fagerbakke, Carolyn Lawrence and Mr. Lawrence. Produced by Paul Tibbitt and Mary Parent. Based on the series SpongeBob SquarePants created by Stephen Hillenburg. Story by Stephen Hillenburg & Paul Tibbitt, screenplay by Glenn Berger & Jonathan Aibel and Paul Tibbitt and directed by Paul Tibbitt.


About Nickelodeon

Nickelodeon, now in its 36th year globally and 17th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. Creating surprising and playful entertainment experiences everywhere it goes, Nickelodeon has a portfolio that includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 450 million households in over 100 territories via more than 70 locally programmed channels and syndication. For more information about Nickelodeon in Asia, visit www.nick-asia.com.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.


Loh Bi Feng

Viacom International Media Networks

Senior Executive, Communications, Asia

t: +65 6420 7154 m: +65 9002 9607

e: loh.bifeng@vimn.com

Twitter: @VIMNAsia_PR

About ViacomCBS Networks Asia

ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries. For more information about Viacom and its businesses, visit www.viacomcbs.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.