MTV TO GIVE FANS “BACKSTAGE ACCESS” AT THE MTV VMAJ 2013 WITH THE LAUNCH OF THE FIRST EVER TWITTER MIRROR IN ASIA
OFFICIAL ACCOUNT @MTV_JAPAN HASHTAG #VMAJ
17 JUNE 2013, SINGAPORE/TOKYO
SummaryMTV Japan today announced that it is launching Twitter Mirror at this year’s 12th annual MTV Video Music Awards Japan (VMAJ), making it the first music and entertainment platform to launch this social media technology for such large-scale events not only in Japan, but in Asia.
Singapore / Tokyo, June 17th, 2013 - MTV Japan today announced that it is launching Twitter Mirror at this year’s 12th annual MTV Video Music Awards Japan (VMAJ), making it the first music and entertainment platform to launch this social media technology for such large-scale events not only in Japan, but in Asia. “Twitter Mirror” will give fans exclusive live “backstage access” to the VMAJ, by enabling celebrities to snap photos backstage during the red carpet event and instantly post them online. Tweets will be posted through MTV Japan’s official Twitter account, accompanied by the hashtags #VMAJ.
The exciting new service had been launched at star-studded events in the U.S. such as Grammy Awards 2013 or The Oscars 2013 where celebrities could automatically tweet photos through the events’ official twitter accounts, simply by posing in front of the mirror. “Twitter Mirror” has now been brought to Japan and exclusively introduced at this occasion.
The feature ‘Twitter Mirror” is much like a photo booth and will send self-portraits of celebrities directly online. Each tweet automatically gets the hashtag (#VMAJ) and posted to the official MTV Japan’s official twitter account (@MTV_JAPAN). Sharing these real-time experiences with rare shots of the stars behind the stage will enable fans to be more engaged at the event.
“We’re delighted to be working closely with Twitter and bringing the Twitter Mirror to the VMAJ. We hope this will give fans insight into another dimension of the VMAJ behind the stage.” said Akinori Makino, Vice President, Digital Media, MTV Networks Japan.
The special sponsors of MTV VMAJ 2013 are DAIICHIKOSHO CO., LTD., Coca-Cola, and Sony Mobile Communications Japan, Inc. The digital media partner of MTV VMAJ 2013 is GyaO Corporation.
For further information, please contact:
MTV Japan (Tokyo)
+81 3 6434 3107
Corporate Communications, Asia
Viacom International Media Networks Asia
+65 9366 7323
About MTV Japan:
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV Japan launched on January 1, 2001 as a 24-hour channel offering a mixture of Japanese and international music content. MTV connects with its audiences through multi-platforms that include television, online and mobile phones to offer a complete experience of music and youth entertainment and is seen in about 7.2 million cable and satellite households. Outside of the United States, MTV is part of Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB).
About Viacom International Media Networks:
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, non-premium Paramount Pictures branded channels, VH1, VIVA, MTVHD, COLORS, Game One and Tr3s: MTV, Música y Más, a channel for US Hispanic audiences. Viacom brands are seen globally in more than 600 million households in over 160 territories and 34 languages via more than 160 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.
"We’re delighted to be working closely with Twitter and bringing the Twitter Mirror to the VMAJ. We hope this will give fans insight into another dimension of the VMAJ behind the stage." Akinori Makino, Vice President, Digital Media, MTV Networks Japan
About ViacomCBS Networks Asia
ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.