NICKELODEON LAUNCHES PAW PATROL LIFE SKILLS APP FOR PRESCHOOLERS
PAW Patrol: A Day in Adventure Bay is available to download on Apple iOS, Amazon and Google Play starting January 27th in 10 languages worldwide ex-U.S.
SINGAPORE, 6 February 2020 – Nickelodeon International announced the launch of PAW Patrol: A Day in Adventure Bay, a new life skills app where kids can experience a day in the life of their favorite pup. The game is available to download worldwide outside of the U.S. in English, Spanish, Brazilian Portuguese, British English, Chinese, German, Norwegian, Polish, Russian and Swedish on Apple iOS, Amazon and Google Play for $2.99 USD.
PAW Patrol: A Day in Adventure Bay blends nurture-style gameplay with action and adventure to empower kids to play and learn independently, explore and problem solve through missions around Adventure Bay, and learn universal early-childhood social skills. Through positive reinforcement, kids will learn how to break down larger tasks—like starting the day—into smaller activities like helping brush the pup’s teeth, checking the weather and selecting appropriate attire before embarking on the day’s mission of helping citizens around Adventure Bay through a series of driving missions. After completing each mission, kids can unwind the day with each pup by helping them prepare for bed, bathe, change into pajamas and go to sleep, mimicking kids’ own routines in real life.
The app encourages:
· Learning – Reinforces universal, early-childhood soft skills by mirroring real-life routines
· Empowerment – Encourages kids to play and learn independently
· Exploration – Allows preschoolers to drive around Adventure Bay with their favorite PAW Patrol friends
· Problem Solving – Features pattern and sequence recognition exercises during missions
· Responsible Screen Time – Provides a natural conclusion to the day. Preschoolers can put their pup to bed to conclude the game, without having to tend to the app until they want to start a new day.
PAW Patrol: A Day in Adventure Bay was created in partnership with and informed by Nickelodeon’s Digital Consumer Insights team through various user-tests with preschoolers to ensure a safe and entertaining app experience for children.
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
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ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries. For more information about Viacom and its businesses, visit www.viacomcbs.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.