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NICKELODEON LAUNCHES PAW PATROL LIFE SKILLS APP FOR PRESCHOOLERS

PAW Patrol: A Day in Adventure Bay is available to download on Apple iOS, Amazon and Google Play starting January 27th in 10 languages worldwide ex-U.S.

SINGAPORE, 6 February 2020 – Nickelodeon International announced the launch of PAW Patrol: A Day in Adventure Bay, a new life skills app where kids can experience a day in the life of their favorite pup. The game is available to download worldwide outside of the U.S. in English, Spanish, Brazilian Portuguese, British English, Chinese, German, Norwegian, Polish, Russian and Swedish on Apple iOS, Amazon and Google Play for $2.99 USD.

 

PAW Patrol: A Day in Adventure Bay blends nurture-style gameplay with action and adventure to empower kids to play and learn independently, explore and problem solve through missions around Adventure Bay, and learn universal early-childhood social skills. Through positive reinforcement, kids will learn how to break down larger tasks—like starting the day—into smaller activities like helping brush the pup’s teeth, checking the weather and selecting appropriate attire before embarking on the day’s mission of helping citizens around Adventure Bay through a series of driving missions. After completing each mission, kids can unwind the day with each pup by helping them prepare for bed, bathe, change into pajamas and go to sleep, mimicking kids’ own routines in real life.

 

The app encourages:

·         Learning – Reinforces universal, early-childhood soft skills by mirroring real-life routines

·         Empowerment – Encourages kids to play and learn independently

·         Exploration – Allows preschoolers to drive around Adventure Bay with their favorite PAW Patrol friends

·         Problem Solving – Features pattern and sequence recognition exercises during missions

·         Responsible Screen Time – Provides a natural conclusion to the day. Preschoolers can put their pup to bed to conclude the game, without having to tend to the app until they want to start a new day.

PAW Patrol: A Day in Adventure Bay was created in partnership with and informed by Nickelodeon’s Digital Consumer Insights team through various user-tests with preschoolers to ensure a safe and entertaining app experience for children.

 

About Nickelodeon:

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

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About ViacomCBS Networks Asia

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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