MTV ASIA TO AIR ‘2019 ONE K CONCERT’ AS THE FIRST CABLE BROADCASTER IN SOUTHEAST ASIA
Partners with Twitter to stream 2019 One K Concert on @mtvasia
SINGAPORE, 25 MARCH 2019 – MTV Asia will premiere the ‘2019 One K Concert’ as the first cable broadcaster of the concert in Southeast Asia. To help as many fans as possible to get their dose of Kpop, Twitter will be MTV Asia’s exclusive social media partner to stream the concert to #KpopTwitter fans around the region. Over 20 Kpop stars lent their voices in this concert that signifies the message of ‘One Dream, One Korea, One World’, in commemoration of the 100th anniversary of a movement towards independence in South Korea.
Hosted by boy band Astro’s Cha Eun Woo and girl group Gugudan’s Kim Se-Jeong, the star-studded lineup includes Ha Sung Woon (@HSW_officialtwt), OH MY GIRL (@WM_OHMYGIRL), MONSTA X (@OfficialMonstaX), APRIL (@APRIL_DSPmedia), ASTRO (@offclASTRO), SF9 (@SF9official), (G)I-dle (@G_I_DLE), LABOUM (@officialLABOUM), SONAMOO, CLC (@CUBECLC), DREAMCATCHER (@hf_dreamcatcher), KARD (@KARD_Official), ONF (@WM_ONOFF), TRCNG (@TRCNG_official), DUETTO (@Official_Duetto), Kim Jo Han (@johan327), Baek Ji-Young (@jiyoungbaek), Jung In, ALi, Cheetah, BEN, Seo JiAn, Gilgu Bonggu, and Juniel (@junielism).
The 2019 One K Concert airs on 26 March, Tuesday, at 8.40pm (WIB, VN), 9.40pm (PH, SG) and 10.40pm (MY) as well as on MTV’s official Twitter handle @mtvasia. Catch the repeat linear telecast on 27 March at 8am (WIB, VN), 9am (PH, SG) and 10am (MY); and 28 March at 2pm (WIB, VN), 3pm (PH, SG) and 4pm (MY).
“There’s a huge appetite for Korean content and MTV is answering the call of fans by extending our programming slate with Kpop content that is first-to-air in Southeast Asia. The 2019 One K Concert as well as our weekly live airing of music variety programme, The Show, allow fans to catch performances by new bands, well-known artists, and rising stars from the Korean music industry,” said Abhishek K Rao, Senior Director, MTV Brand, Southeast Asia.
“Twitter is the best place to see what’s happening around Kpop and to talk about it with other fans. This collaboration is part of Twitter’s ongoing collaboration with Viacom International Media Networks to bring more of their premium content to Twitter. This also provides #KpopTwitter fans around the region the unique experience to enjoy the concert and join in conversations about their favorite music and musicians,” said Carl Cheng, Head of Entertainment Partnerships, Twitter, Southeast Asia & Greater China.
Held at the National Assembly Building in South Korea on 1 March, this is the third installment of the concert and is part of the ‘One Korea Global Campaign’. It takes inspiration from Korean pop culture and encourages international audiences to come together in the unification of Korea and ultimately, global peace.
Besides the concert, other activities include an art exhibition, art festival, art contest and a documentary film. Previous Kpop and international talents in the concert include Psy, SHINee, BTOB, Peabo Bryson and Dami Im in 2017; and EXO, Sista, BTS, Red Velvet and SPICA in 2015.
MTV is the leading youth media brand inspired by music, in nearly 180 countries and 450 million homes around the world, connecting with over 350 million fans across all social media platforms. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, theatrical films and new MTV Studios unit which produces new and reimagined content for SVOD and Linear platforms based on MTV’s library of over 200+ youth titles and franchises. For more information about MTV in Asia, visit www.mtvasia.com.
Communications, Southeast Asia
Viacom International Media Networks
t: +65 6420 7154
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