LEARN AND PLAY ON-THE-GO WITH THE NEW NICK JR. PLAY INTERACTIVE APP DESIGNED FOR PRESCHOOLERS

ORIGINAL NICK JR. FAVOURITES, EDUCATIONAL CLIPS, EXCLUSIVE VIDEOS, GAMES, MUSIC AND SURPRISES TO EMPOWER PRESCHOOLERS’ SELF-LEARNING

DOWNLOAD FOR FREE WITH PREMIUM ACCESS NOW AVAILABLE THROUGH SINGTEL CAST VIDEO PORTAL APP

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SINGAPORE, 9 NOVEMBER 2018Nickelodeon has launched the Nick Jr. Play interactive app in Singapore today, with premium access through Singtel’s CAST OTT video portal app. Nick Jr. is Singapore’s number one pre-school kids’ Pay-TV channel1. The Nick Jr. Play app, created for kids two to six years old, their parents and caregivers, is designed to promote discovery and exploration with easy-to-use swiping and tapping. Nick Jr. Play offers preschoolers in Singapore access to full episodes of hit shows, games, music and lots of fun surprises, including content from Nick Jr.’s most popular shows – such as PAW Patrol, Blaze and the Monster Machines, Nella the Princess Knight, Rusty Rivets, Shimmer and Shine and many more.

Users in Singapore can download Nick Jr. Play for free from the Apple App Store, Google Play and enjoy selected content for free. To enjoy premium access to the full Nick Jr. Play library, Singtel customers can subscribe to the newly launched Learning Plus pack from $4.90 monthly (with a 12 months contract) via Singtel CAST.  New content will be added to the Nick Jr. Play app on a monthly basis, and the app requires a Wi-Fi or data connection to access2. This marks Nick Jr. Play’s first Asian launch and it follows the success of the Nickelodeon Play app, also launched with Singtel CAST.

“Our preschool shows are powered by great stories, relatable characters and character-led curriculum that have been our hallmark,” said Syahrizan Mansor, Vice President, Nickelodeon brand, Asia, Viacom International Media Networks. “Following the success of Nickelodeon Play in Singapore, I’m confident Nick Jr. Play will provide Singaporean preschoolers and Singtel subscribers a great way for their kids to learn and play on-the-go in a safe, interactive environment.”

Nick Jr. Play features the following for all to enjoy:

·         Full Episodes

·         Educational Clips such as Sing-Alongs and Short Form videos

·         Exclusive Casual Games based on favorite Nick Jr. characters

·         Interactive Buttons for Educational Experiences

The ever-growing library of Nick Jr.’s award-winning preschool shows are rooted in innovative curriculum that prepares your kids for life, such as creative thinking, social emotional learning, science, technology, engineering, mathematics (STEM) and language.

Footnotes:

1 Based on the average PAY TV Share percentage from Oct 2017 to Sept 2018

2 Access to the Nick Jr. Play and Cast apps is limited to Singapore.

 

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ABOUT NICKELODEON INTERNATIONAL

Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information about Nickelodeon in Asia, visit www.nick-asia.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. 

 

MEDIA CONTACT:

Eunice Nicole Lim

Manager, Communications, Southeast Asia

Viacom International Media Networks Asia

t: (65) 64207298 m: (65) 81021005

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About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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