NICKELODEON INTERNATIONAL TAPS INTO GLOBAL TRENDS WITH THE LAUNCH OF TWO APPS: DORA’S WORLDWIDE ADVENTURE AND NICK FOOTBALL CHAMPIONS

Both apps are available in 12 languages and join a mobile library of 50+ international Nickelodeon apps

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ASIA, June 13 2018 – Nickelodeon International today launched two apps for international audiences: Dora’s Worldwide Adventure, an educational geography app, and Nick Football Champions, a pop culture-driven celebration of global football season that invites kids to team up with Nickelodeon’s beloved characters to pursue ultimate victory. Available in 12 languages, both apps are available to download in markets outside of the US via the iTunes, Google Play and Amazon stores.

 

“Sils, Vice President, Multiplatform and Brand Engagement, Nickelodeon International. “Similarly, we know Both of these new games tap into what’s important to our audience. Our research shows 89% of kids ages 6-8 are curious about the world[1]. We created Dora’s Worldwide Adventure with that global interest and curiosity in mind,” said Kate that the majority of parents with children ages 6-11 report doing everything with their kids1 and that football is the most watched sport of parents with children in this demo[2]. So we’re excited to connect our iconic characters with such a globally beloved sport in Football Champions – the ultimate Nick style football tournament.”

 

Drawing on Dora the Explorer’s legacy of exploration, Dora’s Worldwide Adventure introduces preschoolers to geography, inviting them to learn and celebrate different cultures with Dora, Boots, Swiper and more. At launch, players can explore seven different countries via the app: Australia, Brazil, China, Italy, Japan, the UK and the US.

 

 

In Dora’s Worldwide Adventure, players can:  

 

•         TAKE PHOTOS – Help Dora take pictures of landmarks, animals and objects as she explores different countries.

•         RECORD MEMORIES IN DORA’S PHOTO BOOK – Fill up Dora's travel photobook with pictures, stickers and more. Parents can play along with their preschoolers while they learn about the places that they have visited.

•         DRESS UP DORA – Players can unlock shirts, dresses, hats and more as they explore different countries.

 

And in a timely celebration of football season, Nick Football Champions invites kids to score goals as one of their favorite Nickelodeon characters in this fast, fun and wacky football game. Each character is portrayed in a blocky, 8-bit pixel style.

 

In Nickelodeon Football Champions, players can:

•         Dodge defenders, compete in matches, win tournaments and take their shot in penalty shootouts to see how many trophies they can win.  

•         Earn keys to unlock new characters and Nickelodeon worlds, such as SpongeBob SquarePants’ Bikini Bottom, The Loud House’s Royal Woods and a new iteration of Manhattan portrayed in the upcoming new series, Rise of the Teenage Mutant Ninja Turtles.

•         Interact with others as players collect stickers that can be sent to friends via iOS.

 

Dora’s Worldwide Adventure is available for download for $3.99 USD. Nick Football Champions is available for free download.

 

Both apps follow ongoing international app successes for Nickelodeon, including Nella the Princess Knight: Kingdom Adventures, which has amassed nearly 2 million downloads worldwide and the international launch of Nickelodeon’s global Sky Whale app, which offers augmented reality capabilities and has amassed more than 10 million downloads outside of the US. Dora’s Worldwide Adventure and Nick Football Champions join Nickelodeon’s portfolio of 50+ international apps with more than 100 million collective downloads.  

 

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About Nickelodeon International:

Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information about Nickelodeon in Asia, visit www.nick-asia.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. 

 

MEDIA CONTACT

 

Sheila Lim

Management Associate, Communications, SEA

Viacom International Media Networks Asia  t: (65) 6420 7121 e: sheila.lim@vimnmix.com

 

 

[1] Viacom Global Insights, 2017, 28,620 respondents aged 6-54 in 30 Countries: Argentina, Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, Hungary, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Philippines, Poland, Portugal, Russia, Saudi Arabia, South Africa, Spain, Sweden, Turkey, UK, US.

[2] GlobalWebIndex, 2Q17-1Q18, Parents of Kids 6-11 in Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, UK, US, Vietnam.

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About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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