NICKELODEON AND TELKOMSEL PRESS PLAY ON “NICKELODEON PLAY” APP IN INDONESIA
Enjoy the best and funniest Nickelodeon content through Telkomsel’s VideoMAX – NICKELODEON PLAY subscription
Nickelodeon Play is a safe destination jam-packed with the best and funniest Nickelodeon content and is now available for free download from the App Store or Google Play. The first kids’ pack in the Telkomsel OTT stable, Telkomsel’s base of over 190 million mobile subscribers will be able to enjoy the complete Nickelodeon experience by subscribing to the VideoMAX NICKELODEON PLAY package. This offers a dedicated data plan for Nickelodeon Play, where fans can unlock premium content by selecting “VideoMAX NICKELODEON PLAY” via MyTelkomsel, or activate by dialing *363# through the Telkomsel mobile service menu. The app is available in Bahasa Indonesia or English, dependent on mobile device language settings.
“We’re delighted to introduce Nickelodeon Play to fans in Indonesia, especially when viewers and in particular kids in Indonesia, are accessing a wide range of devices to view content. The immersive and interactive app is a great new way to experience Nickelodeon’s unique brand of funny, while allowing kids to re-discover the content they already love,” said Ms. Syahrizan Mansor, Vice President, Nickelodeon Asia, Viacom International Media Networks.
Created for kids aged seven and above, and their parents and caregivers, users can look forward to regular new content, and unwind with non-stop humor and endless surprises. The content will include many full-length episodes, first and exclusive shows, short-form videos, games, and surprise elements from the network’s animated and live-action series.
Access to exclusive content requires a subscription with an affordable price of Rp 29,000, bundled with a 1.5 GB VideoMax data pack.
Crispin Peter Tristram, Vice President, Digital Lifestyle Telkomsel said, “Our customers appreciate entertainment on-the-go as well as the flexibility to watch what they want, when they want. Telkomsel’s partnership with Nickelodeon and the addition of Nickelodeon Play to our VideoMAX service, means that we can now better cater to our customers across ages, and give our subscribers greater choice and enjoyable entertainment with endless fun and surprise experiences, supported by our 4G network.”
The Nickelodeon Play app features:
Free games to keep you engaged on-the-go
- From action, to puzzle, to strategy game categories – fans can try various games such as Super Brawl World, Bikini Bottom Tic Tac Toe, and Block Party 3.
Endless surprises on-the-go
- The app promotes self-discovery as kids can uncover different things as they interact with the app anytime, anywhere. Check out the ‘Do Not Touch’ button for random surprises at your fingertips!
In Asia, Nickelodeon Play was first launched in Singapore in 2016 and Indonesia is the second market in the region to launch it. Nickelodeon Play is part of Viacom Play Plex, a suite of mobile apps for each of Viacom’s major international brands, offering video-on-demand (VOD) access to a range of current and library content, and other short-form, game and music video content.
Telkomsel is Indonesia’s largest mobile operator with more than 190 million subscribers. To serve customers all over Indonesia, including in remote areas, outer islands and border areas, Telkomsel has built more than 152,000 BTSs. Telkomsel has consistently implemented technology roadmap of 3G, HSDPA, HSPA +, as well as being the first mobile operator in Indonesia to commercially launched the 4G LTE services. Entering digital era, Telkomsel has been continuously developing a wide range of digital business, such as Digital Advertising, Digital Lifestyle, Mobile Financial Services and Internet of Things. To serve the needs of customers, Telkomsel operates a 24-hour call center and GraPARI across Indonesia.
Nickelodeon, now in its 38th year, is the leading entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus special events, consumer products, digital, recreation, books and feature films. Nickelodeon's brands reach 1.2 billion cumulative subscribers in more than 170 countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. For more information about Nickelodeon in Asia, visit www.nick-asia.com.
Senior Manager, Communications, Southeast Asia
Viacom International Media Networks
T: +65 6420 7154 M: +65 9007 9570
Senior Client Executive, Edelman; on behalf of Viacom International Media Networks
T: +62 21 2788 3888 M: +62 811 146 1224
General Manager, External Communications
PT Telekomunikasi Selular
M: +62 811 930 9007
 Viacom Insights – TV Redefined study, 750 viewers aged 6-34, out of which 200 viewers aged 6 -12
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About ViacomCBS Networks Asia
ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries. For more information about Viacom and its businesses, visit www.viacomcbs.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.