NICKELODEON ANNOUNCES ANTI-BULLYING DIGITAL CAMPAIGN IN MALAYSIA WITH A SERIES OF PUBLIC SERVICE ANNOUNCEMENTS

Pro-Social Efforts Support Malaysia’s Talian Kasih: 15999

04 AUGUST 2017, MALAYSIA
Summary
Nickelodeon today announced Nickelodeon's Together For Good anti-bullying campaign, in support of UNICEF Malaysia’s on-going efforts towards anti-bullying. Nickelodeon’s animated series of public service announcements (PSAs) will run on Nickelodeon Asia’s Facebook page, with the release of a new PSA each week over the next three weeks. The campaign will be amplified through Astro’s and UNICEF Malaysia’s social platforms.

NICKELODEON ANNOUNCES ANTI-BULLYING DIGITAL CAMPAIGN IN MALAYSIA WITH A SERIES OF PUBLIC SERVICE ANNOUNCEMENTS

Pro-Social Efforts Support Malaysia’s Talian Kasih: 15999

MALAYSIA, 4 August 2017 Nickelodeon today announced Nickelodeon's Together For Good anti-bullying campaign, in support of UNICEF Malaysia’s on-going efforts towards anti-bullying. Nickelodeon’s animated series of public service announcements (PSAs) will run on Nickelodeon Asia’s Facebook page, with the release of a new PSA each week over the next three weeks. The campaign will be amplified through Astro’s and UNICEF Malaysia’s social platforms.

Nickelodeon’s Together For Good is an initiative to empower kids to make positive changes in the world around them and the slogan of Together For Good in anti-bullying is simple: "It's not OK. Say Something.". The approach is to educate children about the different kinds of bullying and to propose methods of stopping it, which includes a call-to-action to contact Malaysia’s Talian Kasih (care hotline): 15999. Through the PSAs about the fictional stories of kids who have been bullied and their response to it, Nickelodeon is targeting to reach children who may have been experiencing the same kinds of bullying as featured in the PSAs, such as cyber-bullying, discrimination, a girl’s bullying experience and a boy’s bullying experience. The popular kids’ entertainment brand hopes to encourage young Malaysians to speak out against bullying by talking to a parent, a teacher or an adult they can trust.

“Engaging audiences through our pro-social initiatives is a commitment we do not take lightly. As an entertainment company, we believe we have the responsibility to engage our fans in Malaysia, in whatever part we can play. We want to create awareness against anti-bullying. Bullying is not ok and kids need to learn to speak against it. Through this digital campaign, we hope to educate our young fans that if they or their friends are being bullied, they can tell someone about it and learn more. And they can help prevent it,” said Syahrizan Mansor, Vice President, Nickelodeon Asia, Viacom International Media Networks.

“Bullying is never acceptable. It is hurtful and a part of a cycle of aggressive behavior. Everyone is affected – victims, perpetrators and bystanders,” said Marianne Clark-Hattingh, UNICEF Representative in Malaysia. “We are encouraged by Nickelodeon’s ongoing efforts, and hope these videos will enable children to identify bullying and not turn a blind eye. When children feel empowered, they can take the appropriate action, be it telling an adult or people in authority over them.”


About Nickelodeon

Nickelodeon, now in its 38th year, is the leading entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus special events, consumer products, digital, recreation, books and feature films. Nickelodeon's brands reach 1.1 billion cumulative subscribers in more than 170 countries and territories, via more than 80+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. For more information about Nickelodeon in Asia, visit www.nick-asia.com.

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About ViacomCBS Networks Asia

ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries. For more information about Viacom and its businesses, visit www.viacomcbs.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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