IT’S A WRAP FOR THE COOLEST 10-DAY ‘JOB’ FOR THE FIRST-EVER MTV WORLD STAGE INSIDER, MATTHEW ZACHARY LIU

LIU’S SOCIAL UPDATES TOP TRENDED IN MALAYSIA FOR MTV AND GARNERED MORE THAN 25,000 FOLLOWERS ACROSS MTV’S SOCIAL MEDIA CHANNELS

20 SEPTEMBER 2013, MALAYSIA
Summary
MTV Asia, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced the ‘job’ conclusion of the first-ever MTV World Stage Insider, 24-year-old Matthew Zachary Liu, who ended his whirlwind journey with MTV on Monday, 9th September.

IT’S A WRAP FOR THE COOLEST 10-DAY ‘JOB’ FOR THE FIRST-EVER MTV WORLD STAGE INSIDER, MATTHEW ZACHARY LIU

LIU’S SOCIAL UPDATES TOP TRENDED IN MALAYSIA FOR MTV AND GARNERED MORE THAN 25,000 FANS ACROSS MTV’S SOCIAL MEDIA CHANNELS

MTV World Stage Live in Malaysia 2013 Premieres on Saturday, 21st September 2013 @ 10.30am (TH/WIB), 11.30am (SIN/HK/PH), 12.30pm (MAL)

MALAYSIA, 20 SEPTEMBER 2013MTV Asia, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced the ‘job’ conclusion of the first-ever MTV World Stage Insider, 24-year-old Matthew Zachary Liu, who ended his whirlwind journey with MTV on Monday, 9th September. Over 10 days, Liu got to experience the coolest ‘job’ by being a part of the MTV social media team, representing fans and introducing them to the MTV Experience from the inside, via real time regular updates, videos, tweets, and photos of MTV World Stage Live in Malaysia 2013. The highly anticipated outdoor concert, with a stellar line-up of all-male performers featuring Robin Thicke, Far East Movement, EXO and Joe Flizzow, took place at Surf Beach, Sunway Lagoon on 8 September in front of a live audience of about 15,000 fans.

Over the 10 days, MTV World Stage Live in Malaysia garnered more than a million social impressions across Twitter, Instagram and Facebook. In the same period, news and scoops by the Insider created 10 times more buzz around the hashtag #worldstagemy, which trended on Twitter over the 10 days and top trended for four days in Malaysia. Liu’s updates through MTV social media channels reached an average of more than 10 times the regular reach and garnered over 25,000 more followers across MTV’s social media channels on Twitter, Instagram and Facebook.

“Engaging with MTV fans was at the heart of this campaign, as it gave fans ‘access’ to MTV World Stage Live in Malaysia like never before. Coupled with the full show telecast this weekend, the updates by the MTV World Stage Insider gave fans a virtual experience of  the live event,” said Ms Nam Ji Hee, Vice President, Digital Media, Viacom International Media Networks Asia. “We made the right choice with Matthew, who definitely brought an added dimension to MTV’s social media channels. I am sure this is not the end of our paths crossing with this rising talent. MTV reflects millennials’ hopes, dreams, talent and ambition. And engaging our first MTV World Stage Insider fulfilled one young, amazing life that embodied this MTV spirit!”

 “It’s been the coolest 10-day ‘job’ to say the least! Fans have been amazing as they are the ones who really make MTV World Stage what it is. It was a little nerve-wrecking initially as there are expectations from fans to what they can get access to and a lot of pressure being the first MTV World Stage Insider. Being part of MTV was the highlight for me, where I have really enjoyed the process and have benefited from the MTV mentors. It’s been a lot of hard work, but what a privilege and honour… an incredible experience that I’ll never forget!” said Liu.

Hear what Liu has to say about his experience, through a video clip that wraps up his whirlwind social media engagement. This vignette will premiere on-air on Saturday, 21 September 2013 at 10.25am (TH/WIB), 11.25am (SG/HK/PH) and 12.25pm (MAL).

In being picked for the US$10,000* gig, Liu beat a talented pool of entries from across Southeast Asia including Indonesia, Malaysia, Philippines and Singapore and emerged the top candidate after a Skype video call interview process with shortlisted potentials. His 1st day on the ‘job’ commenced on 30th August and ended on 9th September 2013.

Tagged as not the usual nine-to-five role, the hunt for MTV World Stage Insider was launched on 1st August through MTV Asia’s TwitterInstagram and Facebook accounts and the hunt was open for twenty days. Potential social media mavericks submitted creative, innovative and even humorous blog and video entries on a variety of social platforms, with the unique #InsideWS hashtag.  

Liu emerged top-of-the-class amongst a host of applicants, impressing MTV Asia with his creative social media resume. Complemented by a wealth of local and regional experience accumulated since his teenage years, Liu’s exciting resume include the recent Singapore Mediacorp’s The Final 1 where he was the backstage live host, Singapore 2010 Youth Olympic Games, Singapore Idol, celebrity interviews with the likes of Maroon 5 and The Script and as the Programme Director of Radio Heatwave, Ngee Ann Polytechnic’s radio station where he was previously a student.

The MTV Asia team took Liu by surprise when they conducted a covert operation to notify him of his new role. Catch his surprise in the short video clip by the MTV crew.

MTV World Stage Live in Malaysia 2013 was sponsored by Sunway Group, Xpax and Suzuki, and supported by broadcast partner, Astro. Local radio partners are hitz.fm, ERA fm, MY FM and MIX fm.

MTV World Stage is a global series that brings multi-genre talents with global relevance, telecast to an audience in over 550 million households. Recorded ‘live’ at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, the series is the ‘front row seat’ for music lovers to experience the biggest artists on the globe without leaving the comfort of their sofas. MTV World Stage Live in Malaysia is part of this platform that delivers the MTV brand experience not only on the ground with MTV fans in Malaysia, but with a global airing in 154 countries across MTV Networks. The Malaysia show is also MTV’s first originally-produced MTV World Stage event globally, which started in 2009.

MTV WORLD STAGE LIVE IN MALAYSIA 2013 SOCIAL MEDIA UPDATES

Fans received first-hand information by following MTV on Facebook, Twitter and Instagram for news updates on MTV World Stage Live in Malaysia 2013, where Liu played an active part in ‘taking over’ MTV social media channels.

Facebook: www.facebook.com/mtvasia

Twitter:  www.twitter.com/mtvasia

Instagram: www.instagram.com/mtvasia

Hashtag: #worldstagemy

MTV World Stage Live in Malaysia 2013 will premiere on Saturday, 21st September 2013 @ 10.30am (TH/WIB), 11.30am (SIN/HK/PH), 12.30pm (MAL).

Notes:

1 Engagement fee for the role excludes Travel & Expenses that will be determined in contract with MTV.

PLEASE SCROLL DOWN FOR PDF VERSION OF THE PRESS RELEASE.

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About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

About Sunway Resort City

Sprawling 800 acres, Sunway Resort City is an engineering tour de force which has garnered global recognition, and is certified by Green Building Index as Malaysia’s first green township. Located just 20 minutes from the nation’s capital of Kuala Lumpur, Sunway Resort City is flanked by over seven million square feet of world class facilities, and attracts some 40 million visitations every year. It comprises an enviable portfolio of more than 7,000 residential and commercial units, in addition to the multi award-winning hospitality, retail, leisure, healthcare and education components. Sunway Resort City is also regarded as a safe city, and continues to stand as the nation’s only integrated resort city epitomising the hallmark “resort living within a city” in which a legion of communities live, work, study, play and shop in a safe and secure environment. Today Sunway Resort City remains as one of Southeast Asia’s most important and preferred tourist destinations.

Sunway Resort City is an ingenious creation of Sunway Group that brims with life, continued vitality and a flourishing ecology. Sunway Group, established in 1974 as a tin-mining company, has now thrived to become one of Malaysia’s most formidable property-construction groups, with a multitude of established businesses in more than 40 locations worldwide. Sunway Group comprises 11 business divisions namely Property, Construction, Hospitality, Retail, Leisure, Commercial, Trading & Manufacturing, Building Materials, Healthcare, Education and Real Estate Investment Trust (REIT).

About Xpax

Xpax is Celcom Axiata Berhad’s main prepaid brand and represents more than half of Celcom’s total of 10.1 million prepaid subscribers. Xpax is a brand that personifies every minute of one’s time, offering the best value and unbeatable call rate from as low as 2.8 sen per minute. In addition, Xpax is also about empowering the young at heart in experiencing extraordinary and amazing once-in-a-lifetime feelings. Got X Time. www.xpax.com.my.

About Suzuki

Suzuki Motor Corporation designs and manufactures passenger cars, commercial vehicles, motorcycles, all-terrain vehicles (ATVs), outboard motors, and other products. The Company continuously and vigorously promotes technical cooperation through numerous joint ventures overseas, and its main production facilities are currently located in 20 countries and regions overseas. The established network enables Suzuki to operate as a global organization serving 200 countries and regions.

Suzuki Motor Corporation was first established as Suzuki Loom Manufacturing Co. in March 1920.

Suzuki then entered the motorcycle business with the introduction of “Power Free” motorized bicycle in 1952, and entered the automobile business in 1955 with the introduction of “Suzulight” mini car.

Suzuki is committed to use its amassed technological expertise and all other available resources to help raise the quality of human life in society by promoting corporate growth through manufacture and supply of socially demanded products.

About Hong Leong Bank Berhad

Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.

With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and a wholly owned subsidiary in Vietnam. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.

Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.

About Universal Music Group

Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide.

Universal Music Group’s record labels include A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

About S.M. Entertainment

S.M. Entertainment is a leading entertainment & media group, operating businesses in the fields of music planning, production, distribution, licensing, publishing, and talent management. S.M. Entertainment was the first Korean entertainment company to be listed on the KOSDAQ in April, 2000, and has the largest market share in the Korean music industry. Based on its unique casting, training, and producing system, S.M. Entertainment developed market leading contents by precisely analyzing the music trend, fashion trend, and cultural trend and became a leading entertainment company in Asia. S.M. Entertainment has differentiated its know-how and strategy also for making inroads into overseas market. By creating worldwide cultural icons and contents, S.M. Entertainment stepped into the global market and was the leader in originating the term ‘Korean Wave’ in China and Asia. Top artists such as BoA, TVXQ!, Super Junior, Girls’ Generation, SHINee, f(x), EXO are represented by S.M. Entertainment. S.M. Entertainment’s vision is to become Asia’s top Entertainment & Media Group through its network centering on the culture technology.

Media Contacts

Viacom International Media Networks

Adeline Ong, Senior Director, Corporate Communications, Asia

t: (65) 6420 7240   m: (65) 9366 7323

e: adeline.ong@vimn.com

Twitter: @VIMNAsia_PR

Loh Bi Feng, Executive, Corporate Communications, Asia

t: (65) 6420 7154    m: (65) 9002 9607

e: loh.bifeng@vimn.com

 

Edelman on behalf of Viacom International Media Networks:

Stella Oo, Edelman Kuala Lumpur

t: (603) 2287 8689 ext 312   m: (60) 12 3373922

e: stella.oo@edelman.com

Quotes
"Engaging with MTV fans was at the heart of this campaign, as it gave fans ‘access’ to MTV World Stage Live in Malaysia like never before. Coupled with the full show telecast this weekend, the updates by the MTV World Stage Insider gave fans a virtual experience of the live event. We made the right choice with Matthew, who definitely brought an added dimension to MTV’s social media channels. I am sure this is not the end of our paths crossing with this rising talent. MTV reflects millennials’ hopes, dreams, talent and ambition. And engaging our first MTV World Stage Insider fulfilled one young, amazing life that embodied this MTV spirit!" Ms Nam Ji Hee, Vice President, Digital Media, Viacom International Media Networks Asia
"It’s been the coolest 10-day ‘job’ to say the least! Fans have been amazing as they are the ones who really make MTV World Stage what it is. It was a little nerve-wrecking initially as there are expectations from fans to what they can get access to and a lot of pressure being the first MTV World Stage Insider. Being part of MTV was the highlight for me, where I have really enjoyed the process and have benefited from the MTV mentors. It’s been a lot of hard work, but what a privilege and honour…an incredible experience that I’ll never forget!" Matthew Zachary Liu, MTV World Stage Insider
Images
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About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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