ASIA PACIFIC’S MOST INNOVATIVE MUSICAL ARTISTS FEATURED BY MTV ACROSS ASIA PACIFIC IN ORIGINAL LENOVO-MTV MUSIC VIDEO

Lenovo-MTV CO:LAB champions receive once-in-a-lifetime opportunity to hone their craft with industry experts and other regional talents at the workshop in Singapore

27 AUGUST 2013, SINGAPORE
Summary
Lenovo and MTV unveiled a brand-new original music video on 25 August featuring home-grown musical talents including Yuji Mitsuhashi (Japan), Ron Roumsub (Thailand), Karan Bedi (India) and Nick Chan (Singapore).

Singapore, 27 August 2013Lenovo and MTV unveiled a brand-new original music video on 25 August featuring home-grown musical talents including Yuji Mitsuhashi (Japan), Ron Roumsub (Thailand), Karan Bedi (India) and Nick Chan (Singapore). This follows an inspiring six-month journey which saw each of the four Lenovo-MTV CO:LAB champions being selected to represent their countries out of 1,597 registered participants across Asia Pacific, after a 90-day musical project submission period and a five-day workshop which was held in Singapore.

At this exclusive workshop, the winners received coaching from respected regional mentors including acclaimed contemporary design and art collective, PHUNK, and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary). This is an opportunity of a lifetime as MTV began broadcasting the original music video and a 30-minute “making of the video” program over the weekend across India, Japan and Southeast Asia. To date, the video has reached over 74 million households, launching each of the champions into the international limelight. The four winners were also awarded USD10,000 and a Lenovo Yoga convertible laptop to help take them one step closer to fulfilling their dreams.

This music video, titled Faking Fires, combines and integrates four very different expressions and interpretations of the theme "Pulse of the World" via DJ-ing, Instrumentals, Film Making, and Motion Graphic Design. Karan Bedi's musical skills with the guitars provide the melody and organic movement of the song. Nick Chan’s track is an example of current music that combines elements of pop, indie rock and electronica - reflecting the pulse of music today. Yuji Mitsuhashi believes the world is within us — as seen by the kinetic energy of the dancer in the video and his kaleidoscopic imagery of cityscapes from Tokyo and Singapore seen through his eyes. Ron Roumsub’s motion graphic design of liquid organic shapes, symbolize the ever-changing forms of the world within us. Hashy Yusof, the singer, is young and vibrant and embodies the energy of young people and millennials today.

This inspiring music video will be broadcast for a period of eight weeks over the participating countries.

Lenovo-MTV CO:LAB is an integrated social platform that enables millennials from across India, Japan, Indonesia, Malaysia,  Philippines, Singapore and Thailand, to share stories about their communities through music. Leveraging the resources provided by Lenovo and MTV, the competition has empowered the most progressive, creative and talented millennials from across Asia Pacific to connect and collaborate with likeminded individuals who do not just dream about accomplishing their goals but go out there and do.

“Since the start of the campaign, Lenovo-MTV CO:LAB has been dedicated to inspiring millennials in Asia to take action and turn their dreams to reality. With the completion of the MTV original music video and showcased all across the region, it is fulfilling to see this journey come to fruition for our four regional champions,” said Howie Lau, Vice President, Corporate Development at Lenovo. “We’re proud of all the participants who truly embody the DO spirit and attitude which we, as a company, continually seek to inspire and motivate. This is the start of an exciting future for these winners, and we are truly delighted to be part of their journey. We hope this experience will inspire them to continue pursuing their passion and make their mark in the music industry.”

“Music is and always will be at the center of everything we do. Lenovo-MTV CO:LAB is an inspiring collaboration that shows our continued focus and how we have always engaged with the millennial generation. It has been fantastic having Lenovo as a partner who has shared the same vision of inspiring the millennial generation to reach for their dreams and to provide a showcase of such incredible talent demonstrated by both the finalists and the winners. Viewers should be very excited to see the final product!” said Tan Sian Ju, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia.

For more information about Lenovo-MTV CO:LAB please visit: www.project-colab.com.

Press Contacts:

Stephanie Shi                                                Adeline Ong

Lenovo                                                          Viacom International Media Networks Asia

Phone: +65 68271169                                   Phone: +65 6420 7240

Email: stephanies@lenovo.com                     Email: adeline.ong@vimn.com

 

Suzy Kooy                                                      Loh Bi Feng

Text100 Global Communications                    Viacom International Media Networks Asia

Phone: +65 6603 9010                                  Phone: +65 6420 7154  

Email: suzy.kooy@text100.com.sg                 Email: loh.bifeng@vimn.com

 

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$34 billion personal technology company – and the largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution.  Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina.  For more information see www.lenovo.com.

 

About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.

Quotes
"Since the start of the campaign, Lenovo-MTV CO:LAB has been dedicated to inspiring millennials in Asia to take action and turn their dreams to reality. With the completion of the MTV original music video and showcased all across the region, it is fulfilling to see this journey come to fruition for our four regional champions. We’re proud of all the participants who truly embody the DO spirit and attitude which we, as a company, continually seek to inspire and motivate. This is the start of an exciting future for these winners, and we are truly delighted to be part of their journey. We hope this experience will inspire them to continue pursuing their passion and make their mark in the music industry." Howie Lau, Vice President, Corporate Development, Lenovo
"Music is and always will be at the center of everything we do. Lenovo-MTV CO:LAB is an inspiring collaboration that shows our continued focus and how we have always engaged with the millennial generation. It has been fantastic having Lenovo as a partner who has shared the same vision of inspiring the millennial generation to reach for their dreams and to provide a showcase of such incredible talent demonstrated by both the finalists and the winners. Viewers should be very excited to see the final product!" Tan Sian Ju, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia
Images
Spokespeople
  • Default avatar2

    Yvette Yeo

    Senior Manager, Communications, Viacom International Media Networks Asia
    t: (65) 6420 7154 m: (65) 900 79570
    e: yvette.yeo@vimn.com
  • Medium square adeline ong normal

    Adeline Ong

    Senior Director, Corporate & Brand Communications
    Viacom International Media Networks Asia
    t: (65) 6420 7240 m: (65) 9366 7323
    e: adeline.ong@vimn.com
About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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