LADY GAGA TO OPEN THE 2013 “MTV VIDEO MUSIC AWARDS” WITH THE WORLD PREMIERE PERFORMANCE OF HER NEW SMASH SINGLE “APPLAUSE” LIVE FROM BROOKLYN’S BARCLAYS CENTER ON 26 AUGUST AT 8AM (TH/WIB) AND 9AM (SIN/HK/MAL/PH)

20 AUGUST 2013, NEW YORK, US
Summary
The 2013 “MTV Video Music Awards” will raise its curtain with a thunderous first act as Lady Gaga (LadyGaga.MTV.com) will open the show with the debut live performance of “Applause,” the first single from her highly anticipated album ARTPOP from Brooklyn’s Barclays Center on 26 August at 8am (TH/WIB) and 9am (SIN/HK/MAL/PH).

NEW YORK, 20 AUGUST 2013 – The 2013 “MTV Video Music Awards” will raise its curtain with a thunderous first act as Lady Gaga (LadyGaga.MTV.com) will open the show with the debut live performance of “Applause,” the first single from her highly anticipated album ARTPOP from Brooklyn’s Barclays Center on 26 August at 8am (TH/WIB) and 9am (SIN/HK/MAL/PH).

From her powerful and bloody rendition of “Paparazzi” to the gender bending, adrenaline fueled version of “You and I,” Lady Gaga is the mastermind behind some of the most memorable VMA performances in recent years. This year, she’ll continue that legacy with what’s sure to be an unforgettable performance of “Applause” from her forthcoming album, ARTPOP, available on 11 November.

As one of the most talked about and innovative artists of this generation, Lady Gaga has left an indelible mark on the “MTV Video Music Awards” by winning an astounding 13 Moonmen since 2009, including “Best New Artist,” “Video of the Year” for “Bad Romance” as well as “Best Video with a Message” for “Born This Way”.

Additional performers for the 2013 “MTV Video Music Awards” include Justin Timberlake, Kanye West, Katy Perry, Bruno Mars, Macklemore & Ryan Lewis, Miley Cyrus and Robin Thicke.

“MTV Video Music Awards”

Since the first “MTV Video Music Awards” aired in 1984, the VMAs instantly earned its reputation for delivering the most popular bands and artists to create the loudest, most influential and at times, the most controversial, annual live celebration of music in the world. No other award show has been responsible for creating more memorable or bigger musical moments in pop culture history than the MTV Video Music Awards. 

The 2012 “MTV Video Music Awards,” broadcast live from STAPLES Center in Los Angeles, was the #1 telecast across all TV for the night of September 6, 2012 in P12-34, scoring a 5.3 P12-34 rating with 6.1 million total viewers. Across the Viacom networks (MTV, VH1, MTV2 and Logo) the simulcast of the premiere averaged 8.0 million total viewers. Encore presentations of the 2012 show on MTV earned a 2.4 P12-34 rating at 10:00 p.m., and a 1.2 P12-34 rating at 12:00 a.m., for a total rating of 8.9 for the evening.

At the time, the telecast was also the #1 social TV event of the year according to Trendrr.  With more than 19 million mentions, the 2012 VMAs more than tripled the full-day social-media response of 2012’s record breaking telecast. In addition, MTV drove more online streams on this date than any other VMA show ever, and generated nearly a whopping 200 topics trended throughout the night, both in the U.S. and worldwide.

The 2013 “MTV Video Music Awards” will air across MTV’s global network of more than 60 channels reaching more than a half-billion households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world. The 2012 VMAs was one of MTV’s top performers in key markets across Europe, Latin America, Asia and Australia.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2013 “MTV Video Music Awards.” Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Joanna Bomberg, Jen Jones and Lee Lodge are Co-Executive Producers. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.

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About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.

 

Media Contact

Viacom International Media Networks

Loh Bi Feng

t: (65) 6420 7154   m: (65) 9002 9607

e: loh.bifeng@vimn.com

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    Yvette Yeo

    Senior Manager, Communications, Viacom International Media Networks Asia
    t: (65) 6420 7154 m: (65) 900 79570
    e: yvette.yeo@vimn.com
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    Adeline Ong

    Senior Director, Corporate & Brand Communications
    Viacom International Media Networks Asia
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    e: adeline.ong@vimn.com
About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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