BRUNO MARS TO EXCLUSIVELY PREMIERE HIGHLY ANTICIPATED NEXT SINGLE LIVE FROM THE VMA STAGE

MACKLEMORE & RYAN LEWIS TO PERFORM THEIR MARRIAGE EQUALITY ANTHEM SMASH HIT "SAME LOVE"

19 AUGUST 2013, NEW YORK, US
Summary
MTV announced via its various social media channels that multiple VMA nominee and chart-toppers Bruno Mars and Macklemore & Ryan Lewis are set to take the stage during the 2013 “MTV Video Music Awards” LIVE from Barclays Center in Brooklyn on 26 August at 8am (TH/WIB) and 9am (SIN/HK/MAL/PH).

BRUNO MARS TO EXCLUSIVELY PREMIERE HIGHLY ANTICIPATED NEXT SINGLE LIVE FROM THE VMA STAGE

MACKLEMORE & RYAN LEWIS TO PERFORM THEIR MARRIAGE EQUALITY ANTHEM SMASH HIT "SAME LOVE"  DURING THE 2013 MTV VIDEO MUSIC AWARDS LIVE FROM BROOKLYN'S BARCLAYS CENTER ON MONDAY, 26 AUGUST 8AM (TH/WIB) AND 9AM (SIN/HK/MAL/PH)

“PRE-SHOW” TO FEATURE PERFORMANCES BY NEW FACES OF POP
AUSTIN MAHONE AND ARIANA GRANDE WITH AUSTRALIAN DJ/PRODUCER DUO NERVO SPINNING LIVE FROM THE RED CARPET IN BROOKLYN ON MONDAY, 26 AUGUST 7AM (TH/WIB) AND 8AM (SIN/HK/MAL/PH)

NEW YORK, 19 AUGUST 2013 - MTV announced via its various social media channels that multiple VMA nominee and chart-toppers Bruno Mars and Macklemore & Ryan Lewis are set to take the stage during the 2013 “MTV Video Music Awards” LIVE from Barclays Center in Brooklyn on 26 August at 8am (TH/WIB) and 9am (SIN/HK/MAL/PH).

An hour-long pre-show will air LIVE on Monday, 26 August at 7am (TH/WIB) and 8am (SIN/HK/MAL/PH) outside of the Barclays Center in Brooklyn and feature performances presented by State Farm® with the new faces of pop, Austin Mahone and Ariana Grande. Additionally, chart-topping female DJ/Producer duo and COVERGIRLS NERVO will spin from the red carpet throughout the broadcast as MTV News’ Sway Calloway, James Montgomery and Christina Garibaldi bring all of the action and interviews with music’s hottest stars to viewers at home. Plus, fans will be able to be part of the interview team by submitting video questions for their favorite artists using #AskVMA through Twitter, Vine and Instagram. 

Singer-Songwriter and Producer, Bruno Mars, is riding high off of the success of his sold-out “Moonshine Jungle Tour” and multi-platinum album, Unorthodox Jukebox, which have generated the worldwide hit singles, “Locked Out of Heaven” and “When I Was Your Man,” as well as his current smash, “Treasure.”  Mars is nominated in four “Video Music Award” categories this year, including “Video of the Year,” “Best Pop Video,” and “Best Male Video” for “Locked Out of Heaven,” and “Best Choreography” for “Treasure”. His return to the VMA stage this year marks his third performance at the “MTV Video Music Awards” as he performs his upcoming single from Unorthodox Jukebox for the first time live on television.

Fresh off of their show-stopping performances at the 2013 “MTV Movie Awards” and 2013 “mtvU Woodie Awards,” Macklemore & Ryan Lewis make their VMA debut this year where they will perform their anthem for marriage equality, “Same Love” from their GOLD certified debut album, The Heist. This marks the first time an artist has performed at all three of MTV's major music events in a single calendar year. Macklemore & Ryan Lewis received six VMA nods (tying Justin Timberlake in total nominations) including “Video of the Year” for their smash-hit “Thrift Shop,” “Best Hip Hop Video,” “Best Cinematography,” “Best Direction,” and “Best Editing” for “Can’t Hold Us” featuring Ray Dalton, while “Same Love” received a nod for "Best Video with a Social Message". See Macklemore & Ryan Lewis’ VMA promo here: http://on.mtvasia.com/16nUfPv

Bruno Mars and Macklemore & Ryan Lewis join previously announced performers Justin Timberlake, Lady Gaga, Kanye West, Katy Perry, Miley Cyrus and Robin Thicke.

Justin Timberlake and Macklemore & Ryan Lewis lead the nominations with six each. Bruno Mars, Miley Cyrus and Robin Thicke have each garnered four nominations. P!nk and Thirty Seconds to Mars are each up for three Video Music Awards. Other notable nominees receiving multiple 2013 “MTV Video Music Award” nods range from the worlds of Pop, Hip-Hop, EDM, R&B and Rock and include previously nominated artists such as Taylor Swift, Drake, fun., Calvin Harris, and the Yeah Yeah Yeahs as well as first-time VMA nominees Kendrick Lamar, Lana Del Rey, The Weeknd and Capital Cities. 2013 VMA winners will take home a special-edition Moonman, re-imagined by world-renowned, Brooklyn-based artist KAWS created exclusively for this year’s show. 

"I am so excited to be a part of this year's VMAs.  To be nominated for the first time this year was amazing enough, but to now actually be performing for the VMAs, it's literally a dream come true,” said Austin Mahone.

“Having grown up watching the VMAs, it's a surreal thrill to be performing on the stage. I can't wait,” said Ariana Grande. 

“We’ve watched the VMAs since we were kids and were absolutely honored when asked to play the pre-show this year. We will be flying from our summer residency in Ibiza directly to the VMAs and really can’t wait!” said NERVO.

VMA “Artist to Watch” nominee Mahone is set to serenade the streets of Brooklyn with his single “What About Love” from his upcoming debut album, set to release later this year. As part of the lead-up to the 2013 “MTV Video Music Awards,” Mahone will perform at a special pop-up concert on Saturday, 24 August during a week-long series of free VMA themed concerts happening throughout New York City and Brooklyn. 

Platinum selling recording artist Ariana Grande, who also stars on Nickelodeon's "Sam & Cat," will rock the stage with her hit singles "The Way" and "Baby I" from her upcoming album "Yours Truly" in stores 3 September. 

NERVO made a historic debut as the only females voted onto the coveted DJ Mag 2012 Top DJ’s Poll and recently celebrated their very first #1 on the Billboard Club Chart earlier this summer with their latest Astralwerks Records club banger “Hold On”. The duo are set for another smash hit with “Not Taking This No More,” their upcoming 23 September 23. Last November, sisters Liv and Mim added COVERGIRLS to their growing list of credentials which includes DJs, producers, hit songwriters, singers and all around superstars.

To build anticipation for the show, MTV launched a successful cross platform social campaign, #RoadToTheVMAs, which features the Moonman in a myriad of iconic locations throughout Brooklyn and NYC. Thus far, the campaign has garnered more nearly 100 million social media impressions to date including over half a million likes on Instagram, 48.5 million impressions on Twitter, nearly 40 million impressions on Facebook and over 1 million impressions on Tumblr.  

Dave Sirulnick and Ryan Kroft are Executive Producers for the 2013 “MTV Video Music Awards Pre-Show”. Jonathan Mussman is Executive in Charge.  Steve Paley is Director. Whitney-Gayle Benta is Executive in Charge of Talent.

Official sponsors of the 2013 “MTV Video Music Awards Pre-Show” are COVERGIRL, Kia, Orbit Gum, Pepsi, Red Bull, State Farm, Taco Bell and Windows Phone. 

Official sponsors of the 2013 MTV Video Music Awards adidas Originals, COVERGIRL, Kia Motors, ORBIT® GUM, Pepsi®, State Farm®, Taco Bell®, and Windows Phone.

“MTV Video Music Awards”

Since the first “MTV Video Music Awards” aired in 1984, the VMAs instantly earned its reputation for delivering the most popular bands and artists to create the loudest, most influential and at times, the most controversial, annual live celebration of music in the world. No other award show has been responsible for creating more memorable or bigger musical moments in pop culture history than the MTV Video Music Awards. 

The 2012 “MTV Video Music Awards,” broadcast live from STAPLES Center in Los Angeles, was the #1 telecast across all TV for the night of September 6, 2012 in P12-34, scoring a 5.3 P12-34 rating with 6.1 million total viewers. Across the Viacom networks (MTV, VH1, MTV2 and Logo) the simulcast of the premiere averaged 8.0 million total viewers. Encore presentations of the 2012 show on MTV earned a 2.4 P12-34 rating at 10:00 p.m., and a 1.2 P12-34 rating at 12:00 a.m., for a total rating of 8.9 for the evening.

At the time, the telecast was also the #1 social TV event of the year according to Trendrr.  With more than 19 million mentions, the 2012 VMAs more than tripled the full-day social-media response of 2012’s record breaking telecast. In addition, MTV drove more online streams on this date than any other VMA show ever, and generated nearly a whopping 200 topics trended throughout the night, both in the U.S. and worldwide.

The 2013 “MTV Video Music Awards” will air across MTV’s global network of more than 60 channels reaching more than a half-billion households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world. The 2012 VMAs was one of MTV’s top performers in key markets across Europe, Latin America, Asia and Australia.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2013 “MTV Video Music Awards.” Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Joanna Bomberg, Jen Jones and Lee Lodge are Co-Executive Producers. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.

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About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.

 

Media Contact

Viacom International Media Networks

Loh Bi Feng

t: (65) 6420 7154   m: (65) 9002 9607

e: loh.bifeng@vimn.com

Quotes
"I am so excited to be a part of this year's VMAs. To be nominated for the first time this year was amazing enough, but to now actually be performing for the VMAs, it's literally a dream come true." Austin Mahone
"Having grown up watching the VMAs, it's a surreal thrill to be performing on the stage. I can't wait." Ariana Grande
"We’ve watched the VMAs since we were kids and were absolutely honored when asked to play the pre-show this year. We will be flying from our summer residency in Ibiza directly to the VMAs and really can’t wait!" NERVO
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