MTV LAUNCHES HUNT FOR THE FIRST EVER MTV WORLD STAGE INSIDER

COOLEST 10-DAY ‘JOB’ FOR US$10,000* AT MTV WORLD STAGE LIVE IN MALAYSIA 2013

01 AUGUST 2013
Summary
MTV Asia, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced the hunt for the first-ever MTV World Stage Insider in which the winner will get the coolest ten-day ‘job’ to be part of the MTV social media team, to represent fans and introduce them to the MTV Experience from the inside, via minute-by-minute updates, videos, tweets, and pictures of MTV World Stage Live in Malaysia 2013, with an engagement fee worth US$10,000.

Click to tweet: .@MTVAsia launches coolest 10-day job for US$10K as World Stage Insider #insidews with MTV World Stage Live in Malaysia 2013 #worldstagemy!

MALAYSIA, 1 AUGUST 2013 – MTV Asia, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced the hunt for the first-ever MTV World Stage Insider in which the chosen candidate will get the coolest ten-day ‘job’ to be part of the MTV social media team, to represent fans and introduce them to the MTV Experience from the inside, via minute-by-minute updates, videos, tweets, and pictures of MTV World Stage Live in Malaysia 2013, with an engagement fee worth US$10,000.

The campaign targets music fans from aged 18 years of age, from Malaysia and around Southeast Asia, who already have an extended social presence (e.g. Instagram, Twitter, Pinterest, Facebook, blog) and ideally have experienced one of the MTV World Stage Live in Malaysia concerts in the last four years. Tagged as not the usual ‘nine-to-five’ role, the hunt for MTV World Stage Insider was launched today through MTV Asia’s Facebook, Twitter and Instagram accounts and will close on 19 August 2013 at 12pm. The chosen candidate will be announced on 26 August, with the role commencement on 30 August till 9 September.

Applicants are required to submit a creative social media resume in a video or blog entry to MTV, telling or showing MTV what makes them the right candidate for the role; with video lengths no longer than two minutes. Applicants’ submissions with their video or blog links can be on any of their social media platforms tagging to #worldstagemy and #insidews (privacy settings are to be set to public). Video and blog submissions must be titled “Hunt for MTV World Stage Insider”.

“Each year, we challenge ourselves to make MTV World Stage Live in Malaysia bigger and better, where it is not only about showcasing the hottest artists, but creating unique LIVE experiences too. Last year’s show was touted as the most social ever with an on-ground Instagram wall and 10 days of tweet reporting leading up to the event,” said Sian Ju Tan, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia. “As we celebrate our fifth anniversary this year, we are upping the ante with our fans engagement as we hunt for the personality who will immerse his or herself in the MTV Experience, amplifying that passion and representing the fans by showcasing what they want to see and hear from this much-socially talked about event in Malaysia. We’re looking for the MTV World Stage Insider who possesses the stamina of a Spartan, as it’ll be 10 days of hard, but very fun, work!”

Apart from the attractive engagement fee, the MTV World Stage Insider will get to:

  • “Takeover” MTV Asia social media channels – Twitter and Instagram
  • Have their blog reposted on MTV World Stage Live in Malaysia 2013’s official site
  • Have a ‘backstage pass’2 to MTV World Stage Live in Malaysia 2013
  • Connect the MTV Experience with fans

The much anticipated outdoor concert, with a performers’ line-up that includes Robin Thicke, Far East Movement, EXO and Joe Flizzow, takes place at Surf Beach at Sunway Lagoon on Sunday, 8 September. The concert is also expected to attract a live audience of around 15,000 fans.

Hong Leong Bank Berhad is the latest entrant to join the current line-up of sponsors consisting of Sunway Group, Xpax and Suzuki. The event is supported by broadcast partner, Astro and local radio partners are hitz.fm, ERA fm, MY FM and MIX fm.

MTV World Stage is a global series that bring multi-genre talents with global relevance, telecast to an audience in over 550 million households. Recorded ‘live’ at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, the series is the ‘front row seat’ for music lovers to experience the biggest artists on the globe without leaving the comfort of their sofas. MTV World Stage Live in Malaysia is part of this platform that delivers the MTV brand experience not only on the ground with MTV fans in Malaysia, but with a global airing in 154 countries across MTV Networks. The Malaysia show is also MTV’s first originally-produced MTV World Stage event globally, which started in 2009.

WIN CONCERT PASSES

From now till 27 August, Fans can score free passes to the highly anticipated event by taking part in a real-time and interactive multi-player game on worldstage.mtvasia.com.

For the first time, avid MTV fans can access the game on both the computer and mobile device, gaining around-the-clock opportunities to win the concert passes. MTV is arranging to give away passes as instant wins to participants through multiple game sessions taking place every half hour every day. 

Residents of Hong Kong, Indonesia, Singapore and The Philippines will have the chance to win all-expenses paid trips to attend MTV World Stage Live in Malaysia 2013. The online game contest started 29 July and ends 27 August. Contest terms and conditions are available on the website. Fans can also follow the hashtag #worldstagemy for contest tips and updates.

Additionally, sponsors will be giving out passes through their own promotions.

NEWS UPDATES ON SOCIAL MEDIA

As they count down to MTV World Stage Live in Malaysia 2013, fans can receive first-hand information by following MTV on Facebook, Twitter and Instagram for news updates on MTV World Stage Live in Malaysia 2013.

Facebook: www.facebook.com/mtvasia

Twitter:  www.twitter.com/mtvasia

Hashtag: #worldstagemy

MTV World Stage Live in Malaysia 2013 will premiere on Saturday, 21st September 2013 at 10.30am (TH/WIB), 11.30am (SIN/HK/PH) and 12.30pm (MAL).

Notes:

1 Engagement fee for the role excludes Travel & Expenses that will be determined in contract with MTV.

2 Subject to on-the-role brief on rules of engagement and scope of backstage access as an MTV ‘staff’.

PLEASE SCROLL DOWN FOR PDF VERSION OF THE PRESS RELEASE.

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About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

About Sunway Resort City

Sprawling 800 acres, Sunway Resort City is an engineering tour de force which has garnered global recognition, and is certified by Green Building Index as Malaysia’s first green township. Located just 20 minutes from the nation’s capital of Kuala Lumpur, Sunway Resort City is flanked by over seven million square feet of world class facilities, and attracts some 40 million visitations every year. It comprises an enviable portfolio of more than 7,000 residential and commercial units, in addition to the multi award-winning hospitality, retail, leisure, healthcare and education components. Sunway Resort City is also regarded as a safe city, and continues to stand as the nation’s only integrated resort city epitomising the hallmark “resort living within a city” in which a legion of communities live, work, study, play and shop in a safe and secure environment. Today Sunway Resort City remains as one of Southeast Asia’s most important and preferred tourist destinations.

Sunway Resort City is an ingenious creation of Sunway Group that brims with life, continued vitality and a flourishing ecology. Sunway Group, established in 1974 as a tin-mining company, has now thrived to become one of Malaysia’s most formidable property-construction groups, with a multitude of established businesses in more than 40 locations worldwide. Sunway Group comprises 11 business divisions namely Property, Construction, Hospitality, Retail, Leisure, Commercial, Trading & Manufacturing, Building Materials, Healthcare, Education and Real Estate Investment Trust (REIT).

About Xpax

Xpax is Celcom Axiata Berhad’s main prepaid brand and represents more than half of Celcom’s total of 10.1 million prepaid subscribers. Xpax is a brand that personifies every minute of one’s time, offering the best value and unbeatable call rate from as low as 2.8 sen per minute. In addition, Xpax is also about empowering the young at heart in experiencing extraordinary and amazing once-in-a-lifetime feelings. Got X Time. www.xpax.com.my.

About Suzuki

Suzuki Motor Corporation designs and manufactures passenger cars, commercial vehicles, motorcycles, all-terrain vehicles (ATVs), outboard motors, and other products. The Company continuously and vigorously promotes technical cooperation through numerous joint ventures overseas, and its main production facilities are currently located in 20 countries and regions overseas. The established network enables Suzuki to operate as a global organization serving 200 countries and regions.

Suzuki Motor Corporation was first established as Suzuki Loom Manufacturing Co. in March 1920.

Suzuki then entered the motorcycle business with the introduction of “Power Free” motorized bicycle in 1952, and entered the automobile business in 1955 with the introduction of “Suzulight” mini car.

Suzuki is committed to use its amassed technological expertise and all other available resources to help raise the quality of human life in society by promoting corporate growth through manufacture and supply of socially demanded products.

Media Contacts:

Viacom International Media Networks

Adeline Ong, Senior Director, Corporate Communications, Asia

t: (65) 6420 7240   m: (65) 9366 7323

e: adeline.ong@vimn.com

Twitter: @VIMNAsia_PR

 

Loh Bi Feng, Executive, Corporate Communications, Asia

t: (65) 6420 7154    m: (65) 9002 9607

e: loh.bifeng@vimn.com

 

Edelman on behalf of Viacom International Media Networks:

Chris de Cruz, Edelman Kuala Lumpur

t: (603) 2287 8689 ext 221   m: (60) 12 8488 149

e: christopher.decruz@edelman.com

Quotes
"Each year, we challenge ourselves to make MTV World Stage Live in Malaysia bigger and better, where it is not only about showcasing the hottest artists, but creating unique LIVE experiences too. Last year’s show was touted as the most social ever with an on-ground Instagram wall and 10 days of tweet reporting leading up to the event. As we celebrate our fifth anniversary this year, we are upping the ante with our fans engagement as we hunt for the personality who will immerse his or herself in the MTV Experience, amplifying that passion and representing the fans by showcasing what they want to see and hear from this much-socially talked about event in Malaysia. We’re looking for the MTV World Stage Insider who possesses the stamina of a Spartan, as it’ll be 10 days of hard, but very fun, work!”" Sian Ju Tan, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia
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About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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