SUNWAY GROUP AND VIACOM INTERNATIONAL MEDIA NETWORKS ASIA ENTER A THREE-YEAR EXTENDED STRATEGIC COLLABORATION ON MTV WORLD STAGE LIVE IN MALAYSIA

24 JULY 2013, KUALA LUMPUR, MALAYSIA
Summary
Sunway Group, one of Malaysia’s most formidable property-construction groups whose property investment division encompasses retail, commercial, hospitality and leisure, today announced that it has entered into a strategic collaboration with Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc., and a leading provider of youth and adult entertainment content.

MALAYSIA, 24 JULY 2013 – Sunway Group, one of Malaysia’s most formidable property-construction groups whose property investment division encompasses retail, commercial, hospitality and leisure, today announced that it has entered into a strategic collaboration with Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc., and a leading provider of youth and adult entertainment content, to extend the cooperation on MTV World Stage Live in Malaysia, where Sunway Resort City will continue as the event venue for the next three years, while exploring potential expanded collaborations across VIMN’s brands. At a signing ceremony in front of Malaysia media today, VIMN announced MTV World Stage Live in Malaysia 2013, was set to be back for Malaysia fans on September 8, 2013, marking this year’s event as the 5th anniversary of the show in Malaysia.

MTV World Stage Live In Malaysia 2012 at Sunway Resort City last year, smashed all attendance records as over 18,000 people flocked to see global superstar Justin Bieber, K-pop sensations Jay Park and Kara, and one of Malaysia’s top artists, Mizz Nina perform live for fans, celebrities, dignitaries and VIPs in attendance. Demand for event passes was at its highest level ever last year in a night of spectacular performances, breath-taking choreography and social media interaction that put pop music fans center stage of the star-studded evening.

“I am delighted we are joining hands with Sunway Group, who has been our venue partner for three of the previous MTV World Stage Live in Malaysia. The extended collaboration is testament to the strength of the relationship and the success of MTV World Stage Live in Malaysia. We have strong partners who have invested in us because they believe VIMN brings expertise in creating youth-oriented programming, brand strength and production expertise that help them to connect well with the millennial audience. I am confident of the success of this strategic collaboration that will also continue to strengthen our brands’ presence and channels’ line-up for our audiences. I cannot wait to see what else we can offer together,” said VIMN Asia’s Executive Vice President and Managing Director, Indra Suharjono.

“Sunway and MTV, combined, is a powerful proposition. Together, we represent content of global interest at a magnificent destination. Together, we make a greatly compelling experience for youths who seek at every opportunity to enrich their lives by pushing the boundaries of their imaginations. It is a natural progression that we want to not only continue to grow with MTV, but consider potential collaborations across other Viacom brands,” said Tan Sri Dr. Jeffrey Cheah, Founder and Chairman, Sunway Group.

The extension of MTV World Stage Live in Malaysia represents a significant opportunity for both parties’ business partners, including advertisers, record labels, the talent community and multiplatform distributors.

MTV World Stage is a global series that bring multi-genre talents with global relevance, telecast to an audience in over 550 million households. Recorded ‘live’ at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, the series is the ‘front row seat’ for music lovers to experience the biggest artists on the globe without leaving the comfort of their sofas. MTV World Stage Live in Malaysia is part of this platform that delivers the MTV brand experience not only on the ground with MTV fans in Malaysia, but with a global airing in 154 countries across MTV Networks. MTV World Stage Live in Malaysia is also MTV’s first originally-produced MTV World Stage event globally, which started in 2009.

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About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

About Sunway Group

From a tin-mining company established in 1974, Sunway Group has thrived to become one of Malaysia’s most formidable property-construction groups, with a multitude of established businesses in more than 40 locations worldwide.

Sunway Group encompasses 11 business divisions namely Property, Construction, Hospitality, Retail, Leisure, Commercial, Trading & Manufacturing, Building Materials, Healthcare, Education and Real Estate Investment Trust (REIT). Sunway REIT is one of Malaysia’s largest REITs with an enviable portfolio of growing assets comprising retail, hotels and offices throughout Malaysia. It was incorporated in December 2010.

Community Builder, Innovator, Enriching Lives remain Sunway Group’s core tenets infiltrating our developments as we build landmarks across the region. The Group’s flagship development which has garnered global recognition is the 800 acre Sunway Resort City, an engineering tour de force, and the first green township in Malaysia that has been certified by Green Building Index. Located a mere 20 minutes from Malaysia’s capital city of Kuala Lumpur, the township stands as an icon for human endeavour, innovation and forwardness, as it was literally resurrected from a tin mining wasteland. With over seven million square feet of world-class facilities, the Sunway Resort City attracts 40 million visitations every year. Sunway Resort City comprises more than 7,000 residential and commercial units. It is a highly sought-after place to live, work, learn, play and shop, and stands as the only integrated resort city in Malaysia, epitomising Sunway’s trademark “resort living within a city” concept. It remains today as one of the region’s most preferred tourist destinations. Visit www.sunway.com.my for more information about Sunway Group.

Media Contacts:

Viacom International Media Networks

Adeline Ong, Senior Director, Corporate Communications, Asia

t: (65) 6420 7240   m: (65) 9366 7323

e: adeline.ong@vimn.com

Twitter: @VIMNAsia_PR

 

Edelman on behalf of Viacom International Media Networks:

Chris de Cruz, Edelman Kuala Lumpur

t: (603) 2287 8689 ext 221   m: (60) 12 8488 149

e: christopher.decruz@edelman.com

Quotes
"I am delighted we are joining hands with Sunway Group, who has been our venue partner for three of the previous MTV World Stage Live in Malaysia. The extended collaboration is testament to the strength of the relationship and the success of MTV World Stage Live in Malaysia. We have strong partners who have invested in us because they believe VIMN brings expertise in creating youth-oriented programming, brand strength and production expertise that help them to connect well with the millennial audience. I am confident of the success of this strategic collaboration that will also continue to strengthen our brands’ presence and channels’ line-up for our audiences. I cannot wait to see what else we can offer together." Indra Suharjono, VIMN Asia’s Executive Vice President and Managing Director
"Sunway and MTV, combined, is a powerful proposition. Together, we represent content of global interest at a magnificent destination. Together, we make a greatly compelling experience for youths who seek at every opportunity to enrich their lives by pushing the boundaries of their imaginations. It is a natural progression that we want to not only continue to grow with MTV, but consider potential collaborations across other Viacom brands." Tan Sri Dr. Jeffrey Cheah, Founder and Chairman, Sunway Group
Spokespeople
About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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