HIGHLIGHTS OF THE LENOVO-MTV CO:LAB WORKSHOP

23 JULY 2013, SINGAPORE
Summary
Lenovo-MTV CO:LAB‘s four regional winners - Yuji Mitsuhashi (Japan), Ron Roumsub (Thailand), Karan Bedi (India) and Nick Chan (Singapore) – are in town to participate in a five-day workshop to produce an original music video to be aired on MTV, with regional mentors consisting of acclaimed contemporary design and art collective, PHUNK and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary).

SINGAPORE, 22 – 26 JULY 2013 Lenovo-MTV CO:LAB‘s four regional winners - Yuji Mitsuhashi (Japan), Ron Roumsub (Thailand), Karan Bedi (India) and Nick Chan (Singapore) – are in town to participate in a five-day workshop to produce an original music video to be aired on MTV, with regional mentors consisting of acclaimed contemporary design and art collective, PHUNK and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary).

DAY 1 – MONDAY, 22 JULY

Here’s what went down for the day one of the workshop. Since they were announced as winners in May, Yuji, Ron, Karan and Nick had started working on the video themed “Pulse of the World”, with their respective mentors via frequent Skype sessions. One of the first tasks involved Nick working with The DJ Dispensary to compose and produce the music track.

The winners finally got to meet Brendon, Matty and two members (Jackson Tan and William Chan) from PHUNK in person today at PHUNK STUDIO, PHUNK’s studio cum art gallery located within the tranquil Tanjong Katong area which served as the team’s meeting place for the morning. Judging from the casual and friendly mood of the meet-and-greet session, it was clear that no ice-breakers were needed.

Over the next four hours, the winners showed off their work in progress on their new Lenovo IdeaPad Yoga laptops and discussed next steps with their mentors who provided feedback for fine-tuning the video, which is currently at about 60% completion.

After a hearty lunch, Karan and Nick headed over to The Gunnery, one of Singapore’s top audio music post production studios where Karan would record a guitar track for the video. Here, they spent some time warming up while waiting for singer-songwriter Hashy Yusof to arrive. Hashy won the hearts of many Singaporeans with her dreamy voice when she took part in local reality singing competition, The Final 1 and she was there to lend her vocals to the music video.

Matty and Brendon stayed close and observed the recording session which took roughly two hours to complete. Thereafter, the team was joined by Yuji and Ron and they discussed the agenda for day two of the workshop before calling it a wrap.

DAY 2 – TUESDAY, 23 JULY

Day two of the Lenovo-MTV CO:LAB workshop started off with people arriving at the studio in the morning where they were serenaded by vocalist Hashy, who happened to be warming up with her guitar. Her lovely voice put smiles on their faces.

Today was the day where Yuji would direct the shoot for the music video which featured Hashy. He began his day by having a quick conversation with the makeup artist on how he wanted Hashy to be styled. Then, he and the crew went about setting up their equipment while Hashy got her hair and makeup done.

There were two crews at work today – one to shoot to actual the music video and another to capture the behind-the-scenes of the music video. A green screen was also put into place to allow the winners to integrate footage of Hashy with other visual elements for the video during post-production.

Hashy was ready when the team got back from lunch. She nailed the bold and fierce look in her red dress, blue gloves and bright red lipstick. Shooting commenced with Hashy standing in front of the green screen and singing to the camera as music played off-screen.

From the way Yuji worked, one could tell that he was a perfectionist. He seldom took breaks and at times, he would give comments and directions to Hashy on how she should move and act in front of the camera. Yuji called for retakes frequently and never once did Hashy or the crew lose their patience, a reflection of everyone’s professionalism. Ron, Nick and Karan observed the shoot while The DJ Dispensary and PHUNK were also present to provide guidance and advice. Meanwhile, the second crew roved in the background capturing footage from different angles.

More than eight hours after they started filming, Yuji finally yelled “Cut! Finished!” and everyone on set broke out in applause. They were now one step closer to completing the music video.

DAY 3 – WEDNESDAY, 24 JULY

Things moved at a leisurely pace today. The MTV crew first headed over to Phunk Studio in the morning to film the various art installations and paintings before going to the hotel where regional winners Nick, Ron, Yuji and Karan were staying at. At the hotel, the crew shot separate interview segments with Karan and Nick to get their thoughts on their involvement in the Lenovo-MTV CO:LAB project. The regional mentors from PHUNK and DJ Dispensary also showed up to be interviewed whereas Yuji and Ron spent most of the day editing the music video.

DAYS 4 TO 5 – THURSDAY - FRIDAY, 25 - 26 JULY

With two days left to go before Yuji, Ron and Karan were due to return to their home countries, the team has been pulling all-nighters to finish the production of the music video so it was no surprise that all four regional winners of the Lenovo-MTV CO:LAB competition looked really tired today.

By late afternoon, there was an update that the video was almost completed and the mentors and winners quickly headed back to the editing suite have a look. The suite was packed and people were brimming with excitement as Yuji played the video for everyone to watch.

Suffice to say, the music video must have turned out well because the room erupted in applause when it ended. Mentors Alvin and William from PHUNK and Brendon from DJ Dispensary then gave the winners feedback for fine-tuning the video before everyone left for the wrap up party to celebrate the night away. Matty from DJ Dispensary also met up with the MTV crew at the club to be interviewed.

Tomorrow, the winners will put finishing touches to the music video and take turns with the mentors to be interviewed by the MTV crew. It has been an exciting couple of weeks for those involved in the project and now that the workshop is drawing to a close, audiences will soon be able to watch the final video and the making of on MTV Asia.

Stay tuned for more updates.

Lenovo-MTV CO:LAB Winners’ Blog: http://www.project-colab.com/winner_blogs

To view the earlier Lenovo-MTV CO:LAB announcement made in May, please refer HERE.

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About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$30 billion personal technology company – the second largest PC maker worldwide and an emerging PC Plus leader – serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution.  Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina.  For more information see www.lenovo.com.

About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.

 

Media Contact:

Viacom International Media Networks Asia

Loh Bi Feng

Communications Executive, Corporate Communications

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Spokespeople
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    Yvette Yeo

    Senior Manager, Communications, Viacom International Media Networks Asia
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    Adeline Ong

    Senior Director, Corporate & Brand Communications
    Viacom International Media Networks Asia
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About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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