OVER 7,000 ATTENDEES SOAK UP FAMILY TIME AT THE 1ST NICKELODEON SLIME CUP IN SINGAPORE AND SOUTHEAST ASIA

The Winning Teams from the 5-a-side Futsal Match for the 1st Slime Cup Receive the Nickelodeon Badge of Honour of Slime

21 JULY 2013, SINGAPORE
Summary
The first Nickelodeon Slime Cup in Singapore and Southeast Asia, organised in collaboration with SingTel’s mio TV attracted over 7,000 kids and their families over two days from 20th to 21st July at event venue partner, Downtown East’s D’Marquee. About 6,000 litres of slime were produced for the slimiest integrated sports festival in Singapore, with slime being a main ingredient to a number of the sports-oriented activities setup for kids and their families to have fun.

OVER 7,000 ATTENDEES SOAK UP FAMILY TIME AT THE 1ST NICKELODEON SLIME CUP IN SINGAPORE AND SOUTHEAST ASIA

The Winning Teams from the 5-a-side Futsal Match for the 1st Slime Cup Receive the Nickelodeon Badge of Honour of Slime

About 6,000 Litres of Slime Produced for the Slimiest Integrated Sports Festival in Singapore

SINGAPORE, 21 JULY 2013 – The first Nickelodeon Slime Cup in Singapore and Southeast Asia, organised in collaboration with SingTel’s mio TV attracted over 7,000 kids and their families over two days from 20th to 21st July at event venue partner, Downtown East’s D’Marquee. About 6,000 litres of slime were produced for the slimiest integrated sports festival in Singapore, with slime being a main ingredient to a number of the sports-oriented activities set up for kids and their families to have fun.

The main highlight of the event was a five-a-side futsal match to compete for the 1st Nickelodeon Slime Cup. After two days of friendly competition with eight teams, the top three teams emerged with East View taking the Cup home, made up of a group of 13-year-old friends, followed by players from the Fandi Ahmad Academy and The Legends, a team formed through a group of children who met at the event. Apart from taking home medals and prize vouchers for participation and for the winning team, the Slime Cup trophy, the event’s prize-winning ceremony had a surprising twist which culminated with all three teams receiving the Nickelodeon badge of honour by getting sprayed with the brand’s famous green slime.

“This is what the Nickelodeon Slime Cup is about – slime time fun for kids and families! It sums up the playful, surprising, cheeky and spirited nature of Nickelodeon… and of being a kid,” said Ms Elaine Tan, Vice President of Nickelodeon Brand, Viacom International Media Networks Asia. “We’re all about creating surprising and playful entertainment experiences everywhere we go. And this weekend is no different as we promote a healthy lifestyle through Nickelodeon’s brand of funny for kids and their families at the biggest and slimiest integrated sports festival in Singapore. We are so thankful that the parents and their kids were so sporting!”

The event served to reinforce Nickelodeon’s long-standing commitment to Singapore and the region in encouraging kids and their families to have fun while keeping a healthy lifestyle.

Highlights of the two-day family fun sports festival included:

  • A family affair with an official kick-off by Mr Zainal Bin Sapari, Member of Parliament, Pasir Ris Punggol GRC, with three of his children, together with the event sponsor, SingTel mio TV.
  • An All-Star Futsal Match which brought together some of Singapore’s most successful footballers, Aide Iskandar, Isa Halim, Hariss Harun, Paul Cunningham and Lionel Lewis to play with and interact with the kids.
  • A five-a-side futsal match which saw eight teams competing for the Nickelodeon Slime Cup trophy
  • Sports-oriented games booths, some of which featured Nickelodeon’s iconic slime. Participants got in on the action by tackling a slime-filled obstacle course and getting drenched by slime.
  • Soccer clinics conducted by Fandi Ahmad Academy
  • Members of Urban Street Team who delighted the crowds with their freestyle football moves and tricks
  • Meet-and-greet sessions with Nickelodeon’s hit characters from SpongeBob SquarePants, Dora the Explorer, Go, Diego, Go!  and the Teenage Mutant Ninja Turtles
  • Goodie bags were given to SingTel mio TV subscribers, NTUC members and PAssion Card members on a first-come-first serve basis.

To view the press release and obtain pictures from Day 1 of Nickelodeon Slime Cup which included the kick-off ceremony, please refer here.

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Media Contacts:

Viacom International Media Networks Asia

Loh Bi Feng

Communications Executive, Corporate Communications

t: (65) 6420 7154   m: (65) 9002 9607

e: loh.bifeng@vimn.com

 

Adeline Ong

Senior Director, Corporate Communications, Asia

t: (65) 6420 7240   m: (65) 9366 7323

e: adeline.ong@vimn.com

Twitter: @VIMNAsia_PR

Quotes
"This is what the Nickelodeon Slime Cup is about – slime time fun for kids and families! It sums up the playful, surprising, cheeky and spirited nature of Nickelodeon… and of being a kid. We’re all about creating surprising and playful entertainment experiences everywhere we go. And this weekend is no different as we promote a healthy lifestyle through Nickelodeon’s brand of funny for kids and their families at the biggest and slimiest integrated sports festival in Singapore. We are so thankful that the parents and their kids were so sporting!" Ms Elaine Tan, Vice President of Nickelodeon Brand, Viacom International Media Networks Asia
Spokespeople
About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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