NICKELODEON BRINGS FAMILY TIME WITH SLIME AT THE FIRST NICKELODEON SLIME CUP IN SINGAPORE AND SOUTHEAST ASIA

Mr Zainal Bin Sapari, Member of Parliament, Pasir Ris Punggol GRC officially kicks-off the two-day event today

20 JULY 2013, SINGAPORE
Summary
Nickelodeon today announced the launch of the first Nickelodeon Slime Cup in Singapore and Southeast Asia, bringing their unique brand of funny for kids and their families to promote a healthy lifestyle at the slimiest integrated sports festival in Singapore. The event, which is sponsored by SingTel mio TV, is scheduled today and tomorrow at the event venue partner, D’Marquee at Downtown East, between 11am to 7pm.

SINGAPORE, 20 JULY 2013 – Nickelodeon today announced the launch of the first Nickelodeon Slime Cup in Singapore and Southeast Asia, bringing their unique brand of funny for kids and their families to promote a healthy lifestyle at the slimiest integrated sports festival in Singapore. The event, which is sponsored by SingTel mio TV, is scheduled today and tomorrow at the event venue partner, D’Marquee at Downtown East, between 11am to 7pm.

At the official kick-off ceremony this morning, Mr Zainal Bin Sapari, Member of Parliament, Pasir Ris Punggol GRC, who was the guest-of-honour, made it a family affair with his family too.

“As a nation, we want to cultivate a strong sporting culture whilst aiming to foster social connectedness in the community through sports over time. It is heartening to see that corporations like Viacom and SingTel mio TV are also making family-fun an integral part of their corporate activities,” said Mr Zainal Bin Sapari, Member of Parliament, Pasir Ris Punggol GRC.

“Today’s event fits very well within the National Family Celebrations over the past month, which celebrates and reinforces the importance of the Family, and a natural extension of the Family Day Out initiative. Nickelodeon Slime Cup gives access to NTUC members, their families and the public to benefit from a recreational option that strengthens family bonds. I’m delighted to grab some family fun time with my family too.”

“Nickelodeon’s long-standing commitment to Singapore and the region has always been to encourage kids and their families to have fun while keeping a healthy lifestyle, essentially to ‘get and out and play!’. Even though we are a media business, we firmly believe that life’s lessons are not learnt from iPads or TV alone. In this sense, we completely share the Singapore Government’s vision of promoting sports and games to foster strong community relations,” said Mr Tan Chee Kiat, Chief Operating Officer, Viacom International Media Networks Asia. “Together with SingTel mio TV, we aim to make this an inclusive event to give Singapore families from all walks of life a healthy dose of healthy, clean family fun time this weekend. And of course, what’s a Nickelodeon event without some Slime Time!”

“Hosting the inaugural Slime Cup in Singapore with our partners Viacom is very exciting for us. We believe that the TV experience should not be confined to the living room, and this event fits perfectly with our aim to delight our customers by bringing what they love to life,” said Laura Wendt, Vice President of Regional Content and Business Development, SingTel.

The fun family weekend features:

  • Sports-oriented games booths that allow participants to win Nickelodeon prizes, with some of them including slime fun for the kids and families.
  • A friendly 5-a-side futsal match with about ten teams who will play over the two-day event, where the winning team takes home Singapore’s inaugural Nickelodeon Slime Cup trophy.
  • Through Fandi Ahmad’s support and H2O’s partnership, local football stars past and present like Aide Iskandar, Hariss Harun, Isa Halim, Lionel Lewis and Paul Cunningham were at the kick-off ceremony to interact with members of the public, especially the children. Some of the football stars participated in the All-Star 5-a-side futsal match right after the kick-off ceremony before the official futsal match.
  • Free soccer clinics to be offered through the collaboration with Fandi Ahmad Academy over the two days.
  • The Urban Street Freestyle Team will be performing dance and football moves and sharing neat football tricks at select times of the day.
  • Meet-and-Greet sessions with Nickelodeon celebrities like SpongeBob SquarePants, Dora the Explorer and the Teenage Mutant Ninja Turtles.

The inaugural event is a free-entry event of fun-filled sports-oriented activities.

“Downtown East has always been a great venue for family bonding and we are delighted to be working with Nickelodeon to bring Slime Cup to our members and the public. This is made possible because both parties see a common goal to provide opportunities for loved ones to play and bond through this fun event. We are sure that everyone will enjoy not just the games, but also the chance to get up close and personal to their favourite characters like SpongeBob and Patrick, Dora and Diego and the Teenage Mutant Ninja Turtles here and have a slimy fun time here at Downtown East,” said Mr Ronnie Tan, Director, Group Integrated Sales & Marketing, NTUC Club.

 ###

About Nickelodeon

Nickelodeon, now in its 34th year globally and 15th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. The company has built a diverse, global business by putting kids first in everything it does with a portfolio that extends across television, music, publishing, digital media, mobile and consumer products. Nickelodeon and Nick Jr. are seen in more than 60 million households throughout North and Southeast Asia region with 24-hour programming services including Nickelodeon Southeast Asia, Nickelodeon Korea, as well as Nickelodeon branded programme blocks and syndications. For information about Nickelodeon in Asia, visit www.nick-asia.com.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

Media Contacts:

Viacom International Media Networks Asia

Loh Bi Feng

Communications Executive, Corporate Communications

t: (65) 6420 7154   m: (65) 9002 9607

e: loh.bifeng@vimn.com

 

Adeline Ong

Senior Director, Corporate Communications, Asia

t: (65) 6420 7240   m: (65) 9366 7323

e: adeline.ong@vimn.com

Twitter: @VIMNAsia_PR

Quotes
"As a nation, we want to cultivate a strong sporting culture whilst aiming to foster social connectedness in the community through sports over time. It is heartening to see that corporations like Viacom and SingTel mio TV are also making family-fun an integral part of their corporate activities. Today’s event fits very well within the National Family Celebrations over the past month, which celebrates and reinforces the importance of the Family, and a natural extension of the Family Day Out initiative. Nickelodeon Slime Cup gives access to NTUC members, their families and the public to benefit from a recreational option that strengthens family bonds. I’m delighted to grab some family fun time with my family too." Mr Zainal Bin Sapari, Member of Parliament, Pasir Ris Punggol GRC
"Nickelodeon’s long-standing commitment to Singapore and the region has always been to encourage kids and their families to have fun while keeping a healthy lifestyle, essentially to ‘get and out and play!’. Even though we are a media business, we firmly believe that life’s lessons are not learnt from iPads or TV alone. In this sense, we completely share the Singapore Government’s vision of promoting sports and games to foster strong community relations. Together with SingTel mio TV, we aim to make this an inclusive event to give Singapore families from all walks of life a healthy dose of healthy, clean family fun time this weekend. And of course, what’s a Nickelodeon event without some Slime Time!" Mr Tan Chee Kiat, Chief Operating Officer, Viacom International Media Networks Asia
"Hosting the inaugural Slime Cup in Singapore with our partners Viacom is very exciting for us. We believe that the TV experience should not be confined to the living room, and this event fits perfectly with our aim to delight our customers by bringing what they love to life." Laura Wendt, Vice President of Regional Content and Business Development, SingTel.
"Downtown East has always been a great venue for family bonding and we are delighted to be working with Nickelodeon to bring Slime Cup to our members and the public. This is made possible because both parties see a common goal to provide opportunities for loved ones to play and bond through this fun event. We are sure that everyone will enjoy not just the games, but also the chance to get up close and personal to their favourite characters like SpongeBob and Patrick, Dora and Diego and the Teenage Mutant Ninja Turtles here and have a slimy fun time here at Downtown East." Mr Ronnie Tan, Director, Group Integrated Sales & Marketing, NTUC Club.
Spokespeople
About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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