TOGGLE LAUNCHES COMEDY CENTRAL IN SINGAPORE AND INKS PLANS FOR NICK JR. WITH VIACOM INTERNATIONAL MEDIA NETWORKS

ADDS NEW MTV AND NICKELODEON PROGRAMMING LICENSES TO TOGGLE EVE & TOGGLE KIDS

18 JULY 2013, SINGAPORE
Summary
Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) announced the launch of Comedy Central Asia on Toggle that goes on-air today, officially heralding Comedy Central Asia as the first English entertainment channel brand to be offered across all three subscription TV platforms in Singapore. Toggle also announced an expanded collaboration with plans to next launch Nick Jr.

SINGAPORE, 18 JULY 2013 – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) announced the launch of Comedy Central Asia on Toggle that goes on-air today, officially heralding Comedy Central Asia as the first English entertainment channel brand to be offered across all three subscription TV platforms in Singapore. Toggle also announced an expanded collaboration with plans to next launch Nick Jr. in early 2014, while confirming the acquisition of new MTV and Nickelodeon programming licenses for Toggle Eve and Toggle Kids respectively, with over 230 hours of programs on Toggle over the next twelve months. These include SpongeBob Square Pants, Dora the Explorer, Go, Diego, Go!, Teenage Mutant Ninja Turtles, Awkward, Shibuhara Girls, Friendzone and more.

“We are delighted that Comedy Central Asia is launching on Toggle, which continues to win Singapore fans with its strong demand for comedy and its world-class content. The fact that it is the only English subscription entertainment channel to be acquired by every one of the three main nationwide pay TV platforms is the clearest testament to Viacom’s successes in bringing good laughs to Singapore,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono. “Furthermore, we’re thrilled to continue our strategic alliance with Toggle, as we work on plans to next launch Nick Jr. The fact that they picked up so many programs with us in the interim, allows our young fans to further access their favorite hit shows from MTV and Nickelodeon on Toggle Eve and Toggle Kids respectively.”

“We are excited to collaborate with VIMN and welcome their channels onto Toggle, where Comedy Central Asia and Nick Jr. will form an important part of our content portfolio,” said Philip Koh, Managing Director, Convergent Media, MediaCorp. “The addition of these channels, especially with Nickelodeon programs and Nick Jr. will allow us to strengthen our kid’s content and adult general entertainment offering in this online multi-device environment.”

Comedy Central, the world’s biggest comedy network, has been making audiences laugh since it first launched in the United States in 1991. Renowned for featuring a stable of exclusive and tailor-made local and international comedy, the brand has become the ultimate destination for all kinds of humour, from traditional to satire to sketches to popular sitcoms. Comedy Central Asia launched on 1 November 2012, and is VIMN Asia’s first adult-skewed network. Targeting viewers aged 18 to 34 years old across Southeast Asia with comedy content round-the-clock, Comedy Central Asia is the only 24-hour all-comedy channel to showcase Asian and international comedy and comedic talent. Globally, Comedy Central is seen in more than 200 million homes in over 70 countries around the world.

Nick Jr., is “the Smart Place to Play.”, giving kids and parents what they want – educational and entertaining content with great stories and characters that empower kids to learn while they play. The educational curriculum is in everything Nick Jr. does – the shows, packaging and promos – delivered by all the Nick Jr. characters kids know and love. The award-winning and exclusive international properties including Dora the Explorer, Team Umizoomi, Bubble Guppies and Tickety Toc, are designed to engage and encourage early childhood development.

-end-

About Toggle

Toggle’s over-the-top service offers entertainment, information and news across multiple devices at one low subscription price. Content offered include: Thousands of latest drama, movie and cartoon on-demand titles; 15 channels Toggle Eve, Toggle Kids, Toggle Movies, , Comedy Central Asia, Body in Balance, FashionOne, Havoc 247, Jiangsu Satellite Channel, KBS World, Motorvision, Outdoor Channel, travelxp, Channel NewsAsia, Channel 8i and 987TV. Also available on demand are Comedy Central Asia and movies from Disney, Cinemaworld HD, KIX & Thrill Select and Celestial Movies. Also enjoy advanced episodes of their favourite drama with English subtitles on Toggle-It-First!

For more information on subscription plans, kindly log on to www.toggle.sg or contact Toggle Customer Care Hotline at 6388 3888.


About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.

Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.

Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.

Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world. 

For more information, please visit www.mediacorp.sg.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

 

Media Contacts:

MediaCorp

Joni Ng

Senior Marketing Manager

Convergent Media Division

DID: 6350 3962

Fax: 6250 3696

Email: joni@mediacorp.com.sg

 

Viacom International Media Networks

Adeline Ong, Senior Director, Corporate Communications, Asia

t: (65) 6420 7240    m: (65) 9366 7323

e: adeline.ong@vimn.com

Quotes
"We are delighted that Comedy Central Asia is launching on Toggle, which continues to win Singapore fans with its strong demand for comedy and its world-class content. The fact that it is the only English subscription entertainment channel to be acquired by every one of the three main nationwide pay TV platforms is the clearest testament to Viacom’s successes in bringing good laughs to Singapore. Furthermore, we’re thrilled to continue our strategic alliance with Toggle, as we work on plans to next launch Nick Jr. The fact that they picked up so many programs with us in the interim, allows our young fans to further access their favorite hit shows from MTV and Nickelodeon on Toggle Eve and Toggle Kids respectively." Indra Suharjono, VIMN Asia’s executive vice president and managing director
"We are excited to collaborate with VIMN and welcome their channels onto Toggle, where Comedy Central Asia and Nick Jr. will form an important part of our content portfolio. The addition of these channels, especially with Nickelodeon programs and Nick Jr. will allow us to strengthen our kid’s content and adult general entertainment offering in this online multi-device environment." Philip Koh, Managing Director, Convergent Media, MediaCorp
Spokespeople
About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

news