COMEDY CENTRAL® LOCKS ACADEMY AWARD®-NOMINATED ACTOR-DIRECTOR-WRITER-PRODUCER- ARTIST JAMES FRANCO AS NEXT ROASTEE

COMEDY CENTRAL Roast Of James Franco” to Tape in LA in August

11 JULY 2013, NEW YORK, USA
Summary
COMEDY CENTRAL is rolling out the red carpet for the extremely talented James Franco. The network announced today that Franco will be adding a new moniker to his ever growing list of accomplishments as this year’s Roastee. The “COMEDY CENTRAL Roast Of James Franco” (#FrancoRoast) will tape in Los Angeles in August and premiere on Labor Day. Franco-Directed Documentary “Francophrenia” to Debut Exclusively on COMEDY CENTRAL Digital and VOD Platforms Following the Network Airing of Roast

NEW YORK, July 10, 2013 – COMEDY CENTRAL is rolling out the red carpet for the multi-hyphenated and extremely talented James Franco.  The network announced today that Franco will be adding a new moniker to his ever growing list of accomplishments as this year’s Roastee.  The “COMEDY CENTRAL Roast Of James Franco” (#FrancoRoast) will tape in Los Angeles in August and premiere on Labor Day.

"If only James Franco was a more successful, multi-hyphenated, incessant creative risk taker in different media, he'd be the perfect person to roast.  Oh well… I suppose we'll just have to make do,” said Kent Alterman, President, Content Development & Original Programming, COMEDY CENTRAL.

"I've dreamed about this Roast for as long as I can remember," said Franco.

In addition to the Roast, COMEDY CENTRAL has acquired the exclusive digital rights to the Franco-directed documentary “Francophrenia.”  The 90-minute program gives fans a front-row seat to Franco’s experience during his stint on “General Hospital.”  “Francophrenia” will debut on COMEDY CENTRAL’s digital and VOD platforms after the network airing of the “COMEDY CENTRAL Roast of James Franco.”

The “COMEDY CENTRAL Roast Of James Franco” will be executive produced by Miles Levy and Joel Gallen from Tenth Planet Productions, who also served as Executive Producer and Director of the COMEDY CENTRAL Roasts Of Rosanne Barr, Charlie Sheen, and Donald Trump, as well as the Emmy®-nominated “COMEDY CENTRAL Roast Of William Shatner.” Jonas Larsen is the Executive in Charge for the network.

Comedy Central, the world’s biggest comedy network, has been making audiences laugh since it first launched in the United States in 1991. Renowned for featuring a stable of exclusive and tailor-made local and international comedy, the brand has become the ultimate destination for all kinds of humour, from traditional to satire to sketches to popular sitcoms. Comedy Central Asia launched on 1 November 2012, and is VIMN Asia’s first adult-skewed network. Targeting viewers aged 18 to 34 years old across Southeast Asia with comedy content round-the-clock, Comedy Central Asia is the only 24-hour all-comedy channel to showcase Asian and international comedy and comedic talent. Globally, Comedy Central is seen in more than 200 million homes in over 70 countries around the world.

Quotes
""If only James Franco was a more successful, multi-hyphenated, incessant creative risk taker in different media, he'd be the perfect person to roast. Oh well… I suppose we'll just have to make do."" Kent Alterman, President, Content Development & Original Programming, COMEDY CENTRAL
""I've dreamed about this Roast for as long as I can remember."" James Franco
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Spokespeople
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    Yvette Yeo

    Senior Manager, Communications, Viacom International Media Networks Asia
    t: (65) 6420 7154 m: (65) 900 79570
    e: yvette.yeo@vimn.com
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    Adeline Ong

    Senior Director, Corporate & Brand Communications
    Viacom International Media Networks Asia
    t: (65) 6420 7240 m: (65) 9366 7323
    e: adeline.ong@vimn.com
About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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