“MTV WORLD STAGE: SNOOP LION” SET TO PREMIERE ON MTV CHANNELS AROUND THE WORLD FRIDAY, JUNE 28TH

CATCH IT ON MTV SEA AT 10.00PM (WIB), 11.00PM (SG/HK/PH) and SATURDAY, JUNE 29TH 12.00AM (MAL) ICONIC HIP HOP STAR SHOWCASES “REINCARNATED” REGGAE GROOVE ON STAGE IN DURBAN, KWAZULU- NATAL

27 JUNE 2013, INTERNATIONAL
Summary
Reggae and hip hop fans around the world will be up and dancing when “MTV World Stage: Snoop Lion” premieres on MTV channels across Europe, Asia, Latin America, Australia and Africa on Friday, June 28th. It airs on MTV SEA at 10pm (TH/WIB), 11pm (SG/HK/PH) and Saturday, June 29th 12am (MAL).

New York / London – 27 June 2013: Reggae and hip hop fans around the world will be up and dancing when “MTV World Stage: Snoop Lion” premieres on MTV channels across Europe, Asia, Latin America, Australia and Africa on Friday, June 28th. It airs on MTV SEA at 10pm (TH/WIB), 11pm (SG/HK/PH) and Saturday, June 29th 12am (MAL).

Taped this past May, “MTV World Stage: Snoop Lion” was attended by more than 12,000 fans who came to enjoy the reincarnated Snoop Lion concert staged at People’s Park in the shadow of the Moses Mabhina Stadium, in Durban, one of the most beautiful city on the east coast of South Africa in the province of  KwaZulu-Natal.

In his African debut, Snoop Lion, aka rap icon Snoop Dogg, gave an unforgettable performance as he thrilled fans with songs from his two alter egos. Snoop performed hottest new tracks such as “Here Comes the King,” “Get Away” and “No Guns Allowed” – all included in his reggae-inspired latest album, Reincarnated, and some of the hits that pushed him to the top: classics like “Drop It Like It’s Hot” and “Gin and Juice.

MTV World Stage is MTV’s weekly, global live music series seen in over a half-billion households worldwide. Recorded live at the most exclusive gigs, world-renowned music festivals and unique concert locations from around the world, MTV World Stage is the front row seat for music lovers to experience the biggest artists without leaving the comfort of their sofas. Previous World Stage events have taken place in Athens, Rome, London, Buenos Aires, Beijing and Tokyo, showcasing artists including Justin Bieber, Kings of Leon, Coldplay, Muse, Green Day, Lady Gaga, Metallica, Katy Perry, The Black Eyed Peas, Arcade Fire, and many more.

Snoop Lion aka Snoop Dogg was born Cordozar Calvin Broadus Jr. in Long Beach, California in 1971.  A GRAMMY Award-nominated rapper, producer and actor, Snoop is a legendary figure in the West Coast hip hop scene, and one of producer Dr. Dre's earliest and most notable protégées. Most recently Snoop Lion, in conjunction with VICE Media and Stampede Management, released Reincarnated, the multi-media project capturing Snoop’s exploration of reggae music and spiritual growth. The project follows the controversial journey of a modern day icon and includes a reggae-influenced album executive produced by Diplo and Major Lazer, a feature-length documentary of Snoop's journey and career which premiered at the 2012 Toronto International Film Festival to rave reviews, a photo book, and a self-sustainable gardening initiative named Mind Gardens. In addition, Snoop recently launched a REINCARNATED app that provides fans exclusive insight into the project with exclusive footage and commentary.

Reincarnated features GRAMMY Award winners Drake, Chris Brown and T.I., rapper Busta Rhymes, Akon, UK singing star Rita Ora, as well as dancehall stars Popcaan and Mavado.  The album includes tracks “La, La, La,” “Ashtrays and Heartbreaks,” "Harder Times" and the very personal “No Guns Allowed,” which features Drake as well as Snoop’s daughter, up-and-coming artist Cori B. 

Images are available for download via the link below:

https://www.yousendit.com/download/WFJWWWVsSWhUWUJqQTlVag

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About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is  comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 700 million households in approximately 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.  Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR.  For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

About KwaZulu-Natal

KwaZulu-Natal Province is South Africa’s leading tourist destination and a magnet for visitors from continental Africa and all points of the globe. Offering a unique blend of sophistication, cultural diversity and excitement in the most breath taking setting imaginable, KwaZulu-Natal is an enticing, spectacular and fascinating consumer and business tourism destination, flanked on one side by the warm Indian Ocean and - on the other - by soaring peaks.

Press Contact

Loh Bi Feng

t: (65) 6420 7154   m: (65) 9002 9607

e: loh.bifeng@vimn.com

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About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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