VIACOM INTERNATIONAL MEDIA NETWORKS ANNOUNCES NEW DISTRIBUTION AGREEMENTS ACROSS SOUTHEAST ASIA

COMEDY CENTRAL ASIA FURTHERS ITS REACH TO NINE MARKETS WITH MALAYSIA AND PHILIPPINES LAUNCHES

27 MAY 2013, MALAYSIA, PHILIPPINES
Summary
Viacom International Media Networks (VIMN) Asia announced further regional distribution of its brands in Malaysia and the Philippines. Comedy Central Asia has launched in Malaysia as part of ASTRO’s B.yond IPTV and also in the Philippines on SKYcable and Cignal Digital TV. June will see further expansion of Comedy Central Asia’s distribution in the Philippines with a launch on Cablelink and Viva Communications, Inc. commencing as the network’s provincial distributor.

MALAYSIA/PHILIPPINES, 27 May 2013 – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) today announced further regional distribution of its brands with Comedy Central Asia leading the charge in Malaysia and the Philippines.

Comedy Central Asia has launched in Malaysia as part of ASTRO’s B.yond IPTV with Maxis Home Fibre Internet package, and also in the Philippines on SKYcable and Cignal Digital TV. June will see further expansion of Comedy Central Asia’s distribution in the Philippines with a launch on Cablelink and Viva Communications, Inc. commencing as the network’s provincial distributor. SKYcable, which recently added Nick Jr., adds MTV Live to its suite of channels, and Cablelink adds both MTV Live and Nick Jr. to their channel line-up in June.

Launched in November 2012, with these new distribution announcements Comedy Central Asia is now available in nine markets via 15 providers across Malaysia, the Philippines Singapore, Cambodia, Myanmar, Papua New Guinea, Samoa, Mongolia and Thailand. The carriage deals with SKYcable, Cignal Digital TV and Cablelink provide an extensive presence for Comedy Central on the largest pay TV operators in the Philippines

“To have Comedy Central Asia’s reach grow to nine markets within the first 6 months of operation demonstrates the strong demand for comedy and its world-class content is bound to win fans across all of them,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono. “Our research has shown that 7 out of 10 people see Comedy as a form of healthy escapism from the stresses of life, so it is no surprise why the channel is our fastest growing brand both globally and in Southeast Asia.”

Since the start of the year, VIMN has been extending the distribution of its brands across Asia via the following:

  • In January, Comedy Central Asia became available to Thailand’s Me Television (MeTV) subscribers on MeTV’s Total Choice Extra Group.
  • In February, the launch of MTV Southeast Asia, Nickelodeon Southeast Asia, Nick Jr., and Comedy Central Asia on SingTel mio TV’s subscription TV service. And with that  announcement, Comedy Central will become the first English entertainment channel brand that will be across all three subscription TV platforms in Singapore – SingTel mio, StarHub and MediaCorp Toggle. Comedy Central Asia will become available on Mediacorp Toggle in July.
  • In March, a three-year local licensing agreement was renewed for Nickelodeon’s branded block package with one of MNC Media’s subsidiaries, a free-to-air Indonesia broadcaster, PT Global Informasi Bermutu, popularly known as Global TV.
  • In April, an exclusive licensing agreement with AppleTool Co. Ltd, a local general entertainment content provider and subsidiary of VR1 Media group to bring back MTV Thailand on May 1st. This was quickly followed by an announcement of a strategic alliance with MCOT Public Company Limited and appleTool to collaborate on production, licensing, distribution and live events for MTV Thailand, including a licensing agreement with VR1 Media Group to offer a Nickelodeon branded block on MCOT’s Modernine that will launch on June 22nd.

Encompassing a wide variety of comedy-genres talk-show and stand-up comedy, animation, live-action sitcom, sketch-comedy, physical and gag that is designed specifically for Asian viewers, Comedy Central Asia will feature both original and acquired content including Emmy® and Peabody® award-winning content, such as The Daily Show with Jon Stewart, Comedy Central’s global hit series South Park, Comedy Central Roast, Comedy Central Presents, Tosh.0 and John Oliver’s New York Stand Up Show, the Asia Pay-TV premiere of such titles such as Anger Management, Happily Divorced, The Exes, Nick Kroll: Thank you Very Cool, as well as classic titles Mind Your Language, Ellen and Absolutely Fabulous. 

Nick Jr., is “the Smart Place to Play.”, giving kids and parents what they want – educational and entertaining content with great stories and characters that empower kids to learn while they play. The educational curriculum is in everything Nick Jr. does – the shows, packaging and promos – delivered by all the Nick Jr. characters kids know and love. The award-winning and exclusive international properties including Dora the Explorer, Team Umizoomi, Bubble Guppies and Tickety Toc, are designed to engage and encourage early childhood development.

MTV Live programming line-up consists of music-based programming that is original, acquired and from the vast MTV library, such as music festivals, live performances, music documentaries and original productions. First launched in 2008, MTV Live is now available in 36 countries, reaching more than 8 million households worldwide. The channel library boasts over 1,000 hours of native HD content including key shows MTV World Stage, Isle of MTV, Rock am Ring, Live Vibrations, MTV EMA and many more.

Details for each operator’s transmissions follow:

Operator: Astro, Malaysia

Comedy Central

Channel number: Channel 737

Packaging: Astro B.yond   IPTV with Maxis Home Fibre Internet

 

Operator: SKYcable, Philippines

Comedy Central

Channel number: Channel 189

Packaging: HD Titanium Pack or via Sky Select

MTV Live

Channel number: Channel 190

Packaging: HD Titanium Pack or via Sky Select

 

Operator: Cignal Digital TV, Philippines

Comedy Central

Channel number: Channel 108

Packaging: Plans 1290 and 1590

 

Operator: Cablelink, Philippines

Comedy Central/ MTV Live

Channel number: To be confirmed

Packaging: HD Pack

Nick Jr.

Channel number: To be confirmed

Packaging: Kids’ Pack

 

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

-end-

Media Contacts:
Viacom International Media Networks
Adeline Ong, Senior Director, Corporate Communications, Asia
t: (65) 6420 7240 m: (65) 9366 7323
e: adeline.ong@vimn.com
Twitter: @VIMNAsia_PR


Loh Bi Feng, Executive, Corporate Communications, Asia
t: (65) 6420 7154 m: (65) 9002 9607
e: loh.bifeng@vimn.com

Quotes
"To have Comedy Central Asia’s reach grow to nine markets within the first 6 months of operation demonstrates the strong demand for comedy and its world-class content is bound to win fans across all of them. Our research has shown that 7 out of 10 people see Comedy as a form of healthy escapism from the stresses of life, so it is no surprise why the channel is our fastest growing brand both globally and in Southeast Asia." VIMN Asia’s executive vice president and managing director, Indra Suharjono
Images
Spokespeople
About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

news