LENOVO-MTV CO:LAB ANNOUNCES ASIA PACIFIC’S MOST TALENTED MUSICAL MILLENNIALS AND THE FINAL FOUR REGIONAL CHAMPIONS!

Winners will receive US$10,000 and embark on a trip to Singapore to participate in an exclusive five-day workshop to create an original MTV music video

21 MAY 2013, ASIA PACIFIC
Summary
The results are in! Following a thrilling three-month journey, Lenovo-MTV CO:LAB participants – Yuji Mitsuhashi (Japan), Ron Roumsub (Thailand), Karan Bedi (India) and Nick Chan (Singapore) – have battled it out against 28 country winners across Asia Pacific to emerge as the region’s most promising innovative artists across the four creative categories for DJs, Vocalists/Instrumentalists, Film Makers, and Motion Graphic Artists.

Singapore, 21 May 2013 – The results are in! Following a thrilling three-month journey, Lenovo-MTV CO:LAB participants – Yuji Mitsuhashi (Japan), Ron Roumsub (Thailand), Karan Bedi (India) and Nick Chan (Singapore) – have battled it out against 28 country winners across Asia Pacific to emerge as the region’s most promising innovative artists across the four creative categories for DJs, Vocalists/Instrumentalists, Film Makers, and Motion Graphic Artists. As the four regional champions from across the seven participating Lenovo-MTV CO:LAB countries, each of the winners will be awarded US$10,000, and a trip to Singapore to participate in an exclusive five-day workshop to create an original MTV music video. During the workshop, they will receive coaching and work with regional mentors including acclaimed contemporary design and art collective, PHUNK and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary).

The four champions emerged for their stand-out project submissions portraying the theme ‘Pulse of Your City’. From a total of 1,597 registered participants, 872 submissions, 102,911 votes and 28 country winners, Yuji, Ron, Karan and Nick displayed exceptional craft, skill and creativity in the campaign which was launched on 25 February 2013.

Lenovo-MTV CO:LAB is an integrated social platform that enables Millennials from across India, Japan, Indonesia, Malaysia,  Philippines, Singapore and Thailand, to share stories about their communities through music.

“It takes a dreamer to envisage musical success, but a doer to take action and make their dreams a reality. Lenovo-MTV CO:LAB was built to empower dreamers to get up and do and we are proud to have achieved this objective, as evident from so many outstanding creative projects that got submitted during the course of the campaign," said Howie Lau, Vice President, Corporate Development, Lenovo. "We are pleased to announce the four Lenovo-MTV CO:LAB champions that emerged from a highly competitive field. It’s fantastic to see them represent their countries in this high-profile regional competition and we look forward to seeing each of the champions go on to make their mark in the music industry.”

Yuji’s short film ‘Tokyo Rush’ captures the excitement of living in a large bustling city through short sharp camera movements, ambient noise and varying filters, while Karan’s instrumental piece ‘Guitar Drumming’ shows him playing an acoustic guitar by using percussion and plucking techniques unique to India. The pulse of Singapore is captured in Nick’s DJ track ‘Murmur’ through the electro instrumentals symbolizing the city-state as disparate, chaotic, rambling and technologically dependent. By contrast, Ron’s motion graphic artwork ‘Siam Heart’ shows the two sides to Bangkok – the fast paced and the peaceful – and how faith can help in finding a deeper peace.

“Lenovo-MTV CO:LAB is an innovative initiative that has surpassed our expectations and we are excited to announce the four final winners. While there may be others who are just starting to engage with the millennial generation, we have been doing this for decades. This extensive, integrated social engagement and platform is a prime example of our on-going efforts to showcase Asian talents, add creative content to the youth entertainment scene, while bringing the very best of MTV to Millennials across Asia,” said Tan Sian Ju, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia. “We are looking forward to the final production of the original MTV music video that will reflect the new experiences this platform is enabling for the winners, as they represent and share Asia’s Millennials’ hopes, dreams, talent, ambition and diversity.”

Leveraging the resources provided by Lenovo and MTV, the competition empowers the most progressive, creative and talented Millennials from across Asia Pacific to connect and collaborate with likeminded individuals who do not just dream about accomplishing their goals but go out there and do.

For more information about Lenovo-MTV CO:LAB contest mechanics and official rules please visit: www.project-colab.com

Press Contacts:

Stephanie Shi                                               Adeline Ong

Lenovo                                                         Viacom International Media Networks Asia

Phone: +65 68271169                                  Phone: +65 6420 7240

Email: stephanies@lenovo.com                    Email: adeline.ong@vimn.com

 

Suzy Kooy                                                    Loh Bi Feng

Text100 Global Communications                  Viacom International Media Networks Asia

Phone: +65 6603 9010                                Phone: +65 6420 7154  

Email: suzy.kooy@text100.com.sg               Email: loh.bifeng@vimn.com

 

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$30 billion personal technology company – the second largest PC maker worldwide and an emerging PC Plus leader – serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution.  Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina.  For more information see www.lenovo.com.

About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.

Quotes
"It takes a dreamer to envisage musical success, but a doer to take action and make their dreams a reality. Lenovo-MTV CO:LAB was built to empower dreamers to get up and do and we are proud to have achieved this objective, as evident from so many outstanding creative projects that got submitted during the course of the campaign. We are pleased to announce the four Lenovo-MTV CO:LAB champions that emerged from a highly competitive field. It’s fantastic to see them represent their countries in this high-profile regional competition and we look forward to seeing each of the champions go on to make their mark in the music industry." Howie Lau, Vice President, Corporate Development, Lenovo
"Lenovo-MTV CO:LAB is an innovative initiative that has surpassed our expectations and we are excited to announce the four final winners. While there may be others who are just starting to engage with the millennial generation, we have been doing this for decades. This extensive, integrated social engagement and platform is a prime example of our on-going efforts to showcase Asian talents, add creative content to the youth entertainment scene, while bringing the very best of MTV to Millennials across Asia. We are looking forward to the final production of the original MTV music video that will reflect the new experiences this platform is enabling for the winners, as they represent and share Asia’s Millennials’ hopes, dreams, talent, ambition and diversity." Tan Sian Ju, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia
Images
Spokespeople
  • Default avatar2

    Yvette Yeo

    Senior Manager, Communications, Viacom International Media Networks Asia
    t: (65) 6420 7154 m: (65) 900 79570
    e: yvette.yeo@vimn.com
  • Medium square adeline ong normal

    Adeline Ong

    Senior Director, Corporate & Brand Communications
    Viacom International Media Networks Asia
    t: (65) 6420 7240 m: (65) 9366 7323
    e: adeline.ong@vimn.com
About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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