VIACOM INTERNATIONAL MEDIA NETWORKS COLLABORATES WITH CREINSE TO LAUNCH MTV CONTENT SYNDICATION IN BANGLADESH

20 MAY 2013, BANGLADESH
Summary
Creinse Limited, a leading brand innovation, music and entertainment company in Bangladesh, today announced that it has secured a brand license and program license agreement with Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc., a leading provider of ‘glocal’ entertainment content, to initiate MTV program syndication in Bangladesh. Under this agreement, Creinse Limited will market and produce MTV program content and localized MTV formats for the Bangladesh market.

Dhaka, May 20, 2013 – Creinse Limited, a leading brand innovation, music and entertainment company in Bangladesh, today announced that it has secured a brand license and program license agreement with Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc., a leading provider of ‘glocal’ entertainment content, to initiate MTV program syndication in Bangladesh. Under this agreement, Creinse Limited will market and produce MTV program content and localized MTV formats for the Bangladesh market.

Through this collaboration, Creinse will represent the MTV Hits, a non-stop international branded block and produce local MTV-branded versions of MTV Chart Attack and My Celeb MTV in Bengali –both highly successful and well-received formats under the global youth entertainment brand – with potential of future expansion of the agreement in the future. Creinse will look to secure placement of the MTV Hits branded block, produce the local formats and secure syndication of the formats. A VJ search will be initiated shortly to select the first ever VJs for the initial MTV program formats in Bangladesh.

“There is no doubt that MTV continues to be the cultural home of the millennial generation across Asia, as we promote and reflect local and cultural tastes and music talents across the region. We picked Bangladesh to be our next stop in our on-going plans to expand our regional presence as it is a vibrant market with great potential and an exciting emerging local music scene and we are confident this MTV content will connect with local audiences. Furthermore, Creinse will bring to life our brand experience and connection with the Bangladesh music, operators and advertisers with the locally produced MTV formats,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono.

“The collaboration with MTV Asia is a game-changer for the music industry in Bangladesh. We anticipate this will not only create a new standard for local productions, but Creinse will now be an enabler between local music talents and a global brand like MTV! We are excited to help bring the local music entertainment scene to the next level,” said Rabeth Khan, Managing Director, Creinse Limited.

Of the programs, MTV Hits will bring fresh, original, happening music from around the world to the homes of every music enthusiast in Bangladesh. My Celeb MTV will be produced locally, featuring the local music stars and upcoming music talents, while MTV Chart Attack will be the biggest music charts of the country featuring local music hits and videos.

In addition to the MTV program formats, opportunities for viewers and music talents will be created through contests and competition platforms through which they may win opportunities to participate in regional MTV music events.

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About Creinse

Creinse Limited is an out of the box innovation driven company aspiring to work in the areas of consumer engagements, music, sports, lifestyle, social business, CSR, live event, television content and innovation. Since its inception in 2012, Creinse has hosted the live event performances of world’s leading music bands MLTR and Grammy Nominee Reggae Performer Julian Marley in Dhaka. In addition, Creinse also staged a music talent hunt, “Sing with MLTR” in which the winner went on to sing with MLTR and becoming the first ever artist from Bangladesh to perform with an internationally acclaimed music band/performer. In the area of sports, Creinse is working in couple of grass root cricket development projects in Bangladesh in association with international organizations such as London Tigers and Kids Cricket World UK.

About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

 

MEDIA CONTACTS:

Creinse Limited

S.M. Javed

Group Head, Media and Sponsorship

e: sm.javed@creinse.com

t: 01195008981

 

Viacom International Media Networks

Adeline Ong

Senior Director, Corporate Communications, Asia

t: (65) 6420 7240   m: (65) 9366 7323

e: adeline.ong@vimn.com

Twitter: @VIMNAsia_PR


Quotes
"There is no doubt that MTV continues to be the cultural home of the millennial generation across Asia, as we promote and reflect local and cultural tastes and music talents across the region. We picked Bangladesh to be our next stop in our on-going plans to expand our regional presence as it is a vibrant market with great potential and an exciting emerging local music scene and we are confident this MTV content will connect with local audiences. Furthermore, Creinse will bring to life our brand experience and connection with the Bangladesh music, operators and advertisers with the locally produced MTV formats." Indra Suharjono, Executive Vice President and Managing Director, VIMN Asia
"The collaboration with MTV Asia is a game-changer for the music industry in Bangladesh. We anticipate this will not only create a new standard for local productions, but Creinse will now be an enabler between local music talents and a global brand like MTV! We are excited to help bring the local music entertainment scene to the next level." Rabeth Khan, Managing Director, Creinse Limited
Images
Spokespeople
  • Default avatar2

    Yvette Yeo

    Senior Manager, Communications, Viacom International Media Networks Asia
    t: (65) 6420 7154 m: (65) 900 79570
    e: yvette.yeo@vimn.com
  • Medium square adeline ong normal

    Adeline Ong

    Senior Director, Corporate & Brand Communications
    Viacom International Media Networks Asia
    t: (65) 6420 7240 m: (65) 9366 7323
    e: adeline.ong@vimn.com
About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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