“THE MTV SHOW” SEASON 2 GIVES POWER TO THE PEOPLE As Millennials Drive Its New Programming Format Through Social Media Engagement

New Hosts MTV VJ Hanli and Introducing New VJ Alan Show Premieres Saturday, 20 April

03 APRIL 2013, SINGAPORE
Summary
MTV Asia today announced the return of The MTV Show, a weekly music and lifestyle show that features top-rated music videos, movies, celebrity news and popular culture, and now comes with a refreshed programming format that enables its millennial viewers to determine what goes on the show, through active social media engagement. The new season introduces MTV’s latest VJ, Alan Wong, an experienced host and actor, who will co-host with Hanli Hoefer. Show premieres on Saturday, 20 April on MTV SEA.

Hong Kong/Indonesia/Malaysia/Philippines/Singapore, 3 APRIL 2013MTV Asia today announced the return of its popular original series, The MTV Show, a weekly music and lifestyle show that features top-rated music videos, movies, celebrity news and popular culture, and now comes with a refreshed programming format that enables its millennial viewers to determine what goes on the show, through active social media engagement. The launch of the new season introduces the appointment of MTV’s latest VJ, Alan Wong who is already an experienced host and actor. Together with Hanli Hoefer, who was introduced a month ago, they form the new faces of the channel, who will get to interact with viewers through their social media platforms for the show. It premieres on Saturday, 20 April and airs on MTV SEA every Saturday at 10.00am (WIB), 11.00am (SG/HK/PH) and 12.00pm (MAL) with exclusive content available online at www.mtvasia.com/themtvshow

Shot at the Waterfront Studio at Resorts World Sentosa, The MTV S­how’s returning brand partner, show highlights include:

  • The People’s Chart – a ‘democratic’ music selection voted online by viewers, who determine the chart movements and what gets played on the show
  • Social engagement with viewers through Instagram dedications and requests, where viewers with the most creative Instagram submission each week will be discussed and featured on the show, and stand to win prizes
  • Interaction with new VJs through Twitter and Facebook platforms where viewers’ questions get to be discussed on the show
  • Weekly web videos that feature not only backstage or behind-the-scenes footage with the VJs, sneak peeks, or artist footage, but include original web-only series around popular youth topics

Sari Trisulo, Executive Producer, Viacom International Media Networks Asia said,"The MTV Show is the platform for the millennial generation in Southeast Asia and they tell us, ‘Technology doesn’t make me who I am. It lets me be who I am.’ This is the basis of Season 2 of The MTV Show – content driven by millennials, who lead us and inform our platforms, our content,” Trisulo added, “MTV is no stranger to leveraging social media in our programming formats, but the pulse of Season 2 of The MTV Show puts the power in our viewer’s hands (fingers and thumbs literally!), and truly engages across multiple social media platforms.”

The MTV Show marries substantial user-generated content with social media technologies to enable viewers to interact real-time with show hosts and each other anytime or anywhere they like. It is anchored by “The People’s Chart” and fans determine the music selection by going online at www.mtvasia.com/themtvshow to pick 10 songs from a bank of 100 songs over the past decade. As the VJs countdown to the number one song, they will present the latest movies, artist performances and interviews. Viewers are invited to tweet their burning questions to @themtvshow, send in Instagram dedications and requests to instagram.com/themtvshow, and the most creative submission wins prizes such as autographed merchandise, VIP access to the hottest events, and sponsored gifts. MTV retained the chart show format with song requests and dedications as these elements have remained popular with its audience.

The new season also sees the introduction of new MTV VJs Alan and Hanli. Alan wowed MTV with his multiple talents, youthful exuberance and witty antics. His cheeky grin, zany personality and effortless confidence make him impossible to resist. Born and raised in California, U.S., Alan knew at a young age that he wanted to be in the arts and entertainment industry. He has appeared in several film, theatre and TV productions, including an acting part in Hannah Montana and an on-air promotion for Ugly Betty, both well-known U.S. TV series. The combination of Alan’s natural hosting experience, and Hanli’s confidence from a fashion modelling background and spontaneous personality, led the show producers to build Season 2 around them. Besides allowing viewers to have their say, the show now gives the two new VJs the chance to write their own scripts and produce their own content on-air and online.

MTV was a quintessential part of my growing up years, so getting the opportunity to host The MTV Show is a really big deal for me. I hope to connect with our audiences through my humour, learn what makes them tick and give them more of what they want to see on a programme they can truly call their own. Hanli and I can’t wait to show viewers what we have in store for them!” says VJ Alan.

The launch marks the renewal of MTV’s collaboration with Resorts World Sentosa, which will see its brand partner leveraging on its understanding of the youths and receiving increased brand visibility on MTV’s platforms.

Andrea Teo, Vice President of Entertainment, Resorts World Sentosa said, “After our successful collaboration with MTV last year, we are pleased to work with MTV once again. The MTV brand is very complementary to RWS’s own offerings in entertainment programming. As part of RWS’s entertainment line-up, we have already seen artistes like FUN, Demi Lovato playing at our Hard Rock Coliseum and will soon have U-Kiss and other artistes playing at our venues. MTV’s broadcast platform enables our brand to reach out even further afield."

The MTV Show Season 2 will be shot at Resorts World Sentosa’s Waterfront Studio, a purpose-built TV studio located at the waterfront of the 49 hectare mega-resort. Fully treated for the best acoustic performance with state-of-the-art technology, and equipped with the latest in audio, lighting and full HD camera systems, the studio space is optimal for production recordings with a live audience.

Malaysia’s first and foremost mobile telecommunications provider, Celcom Axiata Berhad is also a sponsor for 26 episodes of The MTV Show.

Follow Alan on Facebook, Twitter and Instagram.

Follow Hanli on Facebook, Twitter and Instagram.

*The MTV Show will air on MTV SEA every Saturday starting from 20 April, 10am (WIB), 11am (SIN/HK/PH), 12pm (MAL).

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About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

Quotes
""The MTV Show is the platform for the millennial generation in Southeast Asia and they tell us, ‘Technology doesn’t make me who I am. It lets me be who I am.’ This is the basis of Season 2 of The MTV Show – content driven by millennials, who lead us and inform our platforms, our content,” Trisulo added, “MTV is no stranger to leveraging social media in our programming formats, but the pulse of Season 2 of The MTV Show puts the power in our viewer’s hands (fingers and thumbs literally!), and truly engages across multiple social media platforms.”" Sari Trisulo, Executive Producer, Viacom International Media Networks Asia
"“MTV was a quintessential part of my growing up years, so getting the opportunity to host The MTV Show is a really big deal for me. I hope to connect with our audiences through my humour, learn what makes them tick and give them more of what they want to see on a programme they can truly call their own. Hanli and I can’t wait to show viewers what we have in store for them!”" VJ Alan
"“After our successful collaboration with MTV last year, we are pleased to work with MTV once again. The MTV brand is very complementary to RWS’s own offerings in entertainment programming. As part of RWS’s entertainment line-up, we have already seen artistes like FUN, Demi Lovato playing at our Hard Rock Coliseum and will soon have U-Kiss and other artistes playing at our venues. MTV’s broadcast platform enables our brand to reach out even further afield."" Andrea Teo, Vice President of Entertainment, Resorts World Sentosa
Spokespeople
  • Default avatar2

    Yvette Yeo

    Senior Manager, Communications, Viacom International Media Networks Asia
    t: (65) 6420 7154 m: (65) 900 79570
    e: yvette.yeo@vimn.com
  • Medium square adeline ong normal

    Adeline Ong

    Senior Director, Corporate & Brand Communications
    Viacom International Media Networks Asia
    t: (65) 6420 7240 m: (65) 9366 7323
    e: adeline.ong@vimn.com
About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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