IQIYI, ZHEJIANG TV AND VIACOM INTERNATIONAL MEDIA NETWORKS TO COLLABORATE ON IQIYI’S ORIGINAL CHILDREN’S ANIMATION SERIES, DEER RUN

Series to air on iQIYI, Zhejiang Satellite TV in China and Nickelodeon Asia in summer 2019

01 AUGUST 2017, BEIJING
Summary
iQIYI, Zhejiang Blue Star Media Co. Ltd and Viacom International Media Networks (VIMN) Asia jointly announced today their strategic collaboration to develop an iQIYI original children’s animation series, Deer Run, which is the first time Nickelodeon Asia is taking a Chinese original on its network from conception phase.

BEIJING, 1 AUGUST 2017iQIYI, Zhejiang Blue Star Media Co. Ltd and Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB), jointly announced today their strategic collaboration to develop an iQIYI original children’s animation series, Deer Run, which is the first time Nickelodeon Asia is taking a Chinese original on its network from conception phase. Produced by iQIYI, with creative guidance, inputs and supervision by Nickelodeon Asia, the CG-animated series will not only premiere on iQIYI’s digital platform and Zhejiang Satellite TV in China, but will air on Nickelodeon Asia in the summer of 2019. VIMN will also explore Deer Run’s licensing potential outside of China, upon completion of production.

Deer Run centers on four different deer characters which bump into one another one day. Together, they overcome various obstacles and find themselves quickly developing a strong friendship amongst themselves.

Commenting on the collaboration, iQIYI’s Chief Content Officer, Wang Xiaohui said, “We are delighted to collaborate with Viacom International Media Networks on iQIYI’s original IP animation series, which will be supervised by experienced producers at Nickelodeon Asia. With our distribution capability and track record in IP development, we believe Nickelodeon’s excellence in production and storytelling will extend our IP to kids in China, and beyond.”

Deer Run will be our first in-depth animation collaboration for Nickelodeon in China. We chose this project because of its great story and compelling, relatable characters that resonate with the Nickelodeon brand. This collaboration deepens our existing strategic relationship with iQIYI, whose extensive distribution ability in China will be the hallmark of the project’s future success in China,” said Pierre Cheung, Senior Vice President and General Manager, Greater China, Viacom International Media Networks.

“The content industry has been looking forward to the development of the Chinese children’s animation market. We are delighted iQIYI will be taking the lead in promoting Chinese children’s animation outside of China with this winning collaboration,” said Yang Xiaoxuan, Vice President of iQIYI.

Animation for pre-school and youth audiences is highly lucrative within the local entertainment market. Relying on the qualified animation IP resources, excellent production team and powerful platform, iQIYI launched Ling Yu, The Totem Warrior, SWORD DYNASTY, Everlasting Immortal Firmament and several other Chinese premium cartoons. iQIYI arranges diversified and innovative content to provide its users with the IP entertainment service consisting of animation, manga, VIP membership, gaming, and e-commerce, and monetize the content via all these diversified platforms.

Zhejiang Blue Star Media Co. Ltd. is committed to promoting the development of the domestic animation industry. Possessing vast audience and top entertainment content in China, the company launched several outstanding works such as Lan Juxing he Lvdou Sha, Didao Zhan Zhi Yingxiong Chu Shaonian, Zhengyi Men. Its cooperation with iQIYI has also brought the children’s animation market an innovative case of the upstream linkage between the Internet and the television channels.

Vice President of Zhejiang Blue Star Media, Wu Bin commented, “I believe the collaboration with iQIYI from the upstream of the industry would maximize the advantages of Zhejiang Satellite TV and iQIYI in platform resources and together, we will create excellent Chinese animation content of international standards.”

Nickelodeon is recognized for its evergreen brands like SpongeBob Square Pants, Dora the Explorer and Teenage Mutant Ninja Turtles. It’s also known for its strong line-up of preschool properties like PAW Patrol, Blaze and the Monster Machines, Shimmer and Shine and Nella the Princess Knight.

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About iQIYI

iQIYI, a provider of high-quality video and entertainment services in China, was established on April 22nd of 2010 in the spirit of “Joy & Quality”. Since its launch, iQIYI has actively promoted innovations in products, technologies, content and marketing to provide Chinese users with rich, smooth and high-definition online video experience. Currently, iQIYI has successfully built up a diversified business model to connect people with services including e-commerce, gaming, movie ticking, live streaming, online reading and so on.

About Nickelodeon

Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands reach 1.1 billion cumulative subscribers in more than 160 countries and territories, via more than 80+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information about Nickelodeon in Asia, visit www.nick-asia.com.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

Contact:

Viacom International Media Networks

Adeline Ong, Senior Director, Corporate Communications, Asia

Tel: (65) 6420 7240 Mobile: (65) 9366 7323

Email: adeline.ong@vimn.com


iQIYI

Xiang Dan, Media and Project Manager

Email : xiangdan@qiyi.com

Quotes
"We are delighted to collaborate with Viacom International Media Networks on iQIYI’s original IP animation series, which will be supervised by experienced producers at Nickelodeon Asia. With our distribution capability and track record in IP development, we believe Nickelodeon’s excellence in production and storytelling will extend our IP to kids in China, and beyond." Wang Xiaohui, iQIYI’s Chief Content Officer
"Deer Run will be our first in-depth animation collaboration for Nickelodeon in China. We chose this project because of its great story and compelling, relatable characters that resonate with the Nickelodeon brand. This collaboration deepens our existing strategic relationship with iQIYI, whose extensive distribution ability in China will be the hallmark of the project’s future success in China." Pierre Cheung, Senior Vice President and General Manager, Greater China, Viacom International Media Networks
"The content industry has been looking forward to the development of the Chinese children’s animation market. We are delighted iQIYI will be taking the lead in promoting Chinese children’s animation outside of China with this winning collaboration." Yang Xiaoxuan, Vice President of iQIYI
"I believe the collaboration with iQIYI from the upstream of the industry would maximize the advantages of Zhejiang Satellite TV and iQIYI in platform resources and together, we will create excellent Chinese animation content of international standards." Wu Bin, Vice President of Zhejiang Blue Star Media
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Spokespeople
  • Default avatar2

    Yvette Yeo

    Senior Manager, Communications, Viacom International Media Networks Asia
    e: yvette.yeo@vimn.com
  • Medium square adeline ong normal

    Adeline Ong

    Senior Director, Corporate & Brand Communications
    Viacom International Media Networks Asia
    e: adeline.ong@vimn.com
  • Default avatar2

    Sheila Lim

    Management Associate, Communications, Viacom
    International Media Networks Asia
    e: sheila.lim@vimnmix.com
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About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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