NEW SERIES “CLICKBAIT” REELS MUSIC LOVERS IN WITH THE SOUNDS OF THE INTERNET

NEW SHOW PREMIERES 2 JULY ON MTV ASIA

30 JUNE 2017
Summary
MTV scours the viral video landscape and curates only the funniest, most compelling music themed videos. In each episode, only the best of the best are presented by our fun MTV tone of “voice”, irreverent sense of humor, and wrapped together with innovative graphics inspired by the mobile video space, producing a video-clip watching experience we can all relate to.

NEW SERIES “CLICKBAIT” REELS MUSIC LOVERS IN WITH THE SOUNDS OF THE INTERNET

NEW SHOW PREMIERES 2 JULY ON MTV ASIA

SINGAPORE, 30 JUNE 2017MTV Asia today announced new series “Clickbait”. This series takes viewers down an internet rabbit hole of music-inspired video content, showcasing the best of the web’s musical moments that MTV hand-picked from the internet and will have fans #ROFL.

Clickbait premieres on MTV Asia on 2 July, Sunday at 9.30pm (SG/PH), 10.30pm (MY) and 8.30pm (WIB), and repeats on 4 July, Tuesday at 8.00pm (SG/PH), 9.00pm (MY) and 7.00pm (WIB). Send your best viral videos to us (http://www.mtvasia.com/news/3yncmt/asia-send-us-your-favourite-viral-videos-you-might-be-featured) for a chance to be featured on the MTV Asia website!

Using the show as a platform to showcase Asia’s very own sounds of the internet, MTV Asia also is collaborating with Musical.ly to showcase viral musicals on the app that focus on three categories -- “Talent”, “Comedy” and “Animals”. Clickbait x Musical.ly montage videos for each category will be produced, showing off the most popular and viral music clips in Musical.ly created by Asian musers[1]. The montages will then be used for both MTV Asia’s on-air and on social platforms starting 5 July.

Narrated by American comedian Akaash Singh, each 30-minute episode is shot from the perspective of his mobile device. Singh will navigate fans between viral videos and hilarious clip montages as he jokes and swipes through the coolest, weirdest and funniest music-themed user generated content out there.

The 20 x 30 minute episodes are produced for MTV International by Meetinghouse Productions. Executive producers are Jason Cilo of Meetinghouse Productions and Bruce Gillmer, Jennifer Demme-Harris and Adriana Cornejo for MTV International.

About MTV

MTV is the world’s biggest youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms. For more information about MTV in Asia, visit www.mtvasia.com.


[1] Musical.ly users

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Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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