MTV TO PREMIERE LADY GAGA’S “MILLION REASONS” GLOBALLY
Video to Debut as a Story Continuation of “Perfect Illusion” across MTV Channels Worldwide on 15th December
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WEDNESDAY, 14 DECEMBER 2016 - MTV announced today the global premiere of international superstar Lady Gaga’s music video for “Million Reasons,” from the star’s fifth studio album Joanne. “Million Reasons” will debut following “Perfect Illusion” (the music video for the album’s infectious lead single) as a back-to-back storyline continuation, across MTV channels worldwide. In Southeast Asia, “Million Reasons” will premiere on Thursday, 15 December on MTV at 3am (WIB), 4am (PH/SG) and 5am (MY), and on MTV LIVE at 3am (TH/WIB) and 4am (HK/MY/PH/SG). A repeat telecast of the video will air at 7pm (WIB), 8pm (SG) and 9pm (MY) on MTV, along with multiple airings on MTV and MTV LIVE throughout the day.
Lady Gaga will also be taking over MTV’s US Instagram channel throughout the day, serving up exclusive content for her Little Monsters.
Joanne was released on 21 October through Streamline/Interscope Records, and has gone on to top the charts around the world and cemented Lady Gaga’s status as one of the leading global music stars of a generation. The stunning new album is Lady Gaga’s highly anticipated first solo album in three years and most personal album to date.
Inspired by her late aunt of the same name, Joanne has been lauded by critics and listeners and celebrated as one of the biggest selling album releases of 2016.
The chart-topping album is also breaking records with Lady Gaga recently becoming the first female artist with four No. 1 albums on the Billboard Top 200 this decade.
The album’s infectious lead single “Perfect Illusion” debuted in September.
“Million Reasons,” whose video acts as a storytelling continuation of “Perfect Illusion,” was co-written by Lady Gaga, Hillary Lindsey and Mark Ronson and co-produced by Lady Gaga, Mark Ronson and Bloodpop.
Teaser video embed code:
<div style="background-color:#000000;width:520px;"><div style="padding:4px;"><iframe src="http://media.mtvnservices.com/embed/mgid:arc:video:mtvema.com:37c0814e-a1e8-4027-a1ff-4041c5d69903" width="512" height="288" frameborder="0"></iframe><p style="text-align:left;background-color:#FFFFFF;padding:4px;margin-top:4px;margin-bottom:0px;font-family:Arial, Helvetica, sans-serif;font-size:12px;"><b><a href="http://tv.mtvema.com/video/lady-gaga-million-reasons-trailer/y1begl">Lady Gaga - Million Reasons Trailer</a></b></p></div></div>
MTV is the world’s biggest youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms. For more information about MTV in Asia, visit www.mtvasia.com.
Loh Bi Feng
Viacom International Media Networks
Manager, Communications, Southeast Asia
t: +65 6420 7154 m: +65 9002 9607
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