MTV INTERNATIONAL ANNOUNCES NEW ORIGINAL SNAPCHAT SERIES
New Snapchat Discover shows feature Geordie Shore’s Charlotte Crosby and Holly Hagan, DJ Becca Dudley, v-logger Grace Victory, special appearances from DNCE, Zara Larsson and endless special guests
SINGAPORE, 30 SEPTEMBER 2016—Dying to know what inspired Cara Delevingne’s bad girl style and how you can cop some of it? Or, perhaps you think it’s funny when couples get ambushed on the street and are made to reveal the awkward secrets on their smartphones? MTV’s got you covered on these matters with its new wave of international Snapchat Discover shows, inviting fans into the enticing wardrobes and talks with some of their favourite vloggers and celebrities, while also presenting a new super-awkward mini-gameshow that asks couples to guess what secrets are hidden on their partner’s phone.
NEW MTV INTERNATIONAL SNAPCHAT DISCOVER LINEUP
Show Us Ur Phone, which premiered yesterday, is a new short-form gameshow series that will see host and Geordie Shore star Charlotte Crosby ambush couples on the street, and quiz them about the content of each other’s phones. Produced by MTV and Gobstopper Television, the series will also air on the MTV website, and will be broadcast on MTV's main channel in the UK later in the year.
MTV Threads, premiering 14th October, is a new digital series that (cat)walks into the wonderful world of wardrobes, focusing on the style and stories behind some of our famous friends’ threads. Each 5-minute episode will see host Becca Dudley hang with another of our musical mates to unbutton and uncover the tips and trends they follow to stay on top of the garment game. Whether it’s bouncing around an artist’s bedroom, mooching about in their music video trailer, or flicking through their favorite vintage shop, this series will take the stress out of getting dressed. Incorporating footage from music videos and award shows as well as social media snaps, each artist will also share their style secrets; from big wardrobe wins, to fashion faux pas throughout their career. Upcoming episodes include Zara Larsson, DNCE and Leomie Anderson. Produced by MTV and Remedy.
In MTV Sex Squad, premiering 3rd October, inspirational self-esteem vlogger Grace Victory will chat with special guests to answer audience questions relating to sex and body image insecurities. Grace also exclusively interviews Geordie Shore’s Marnie Simpson in one episode and Shore castmate Holly Hagan also makes appearances during the series.
Each series will debut 8-10 episodes varying from 3-5 minutes each exclusively on MTV International’s Snapchat Discover channel, which attracts millions of video views each day.
MTV launched its International Snapchat Discover channel in January 2015, and it is currently one of the most popular channels outside of the US. The channel features a variety of pop culture and lifestyle content for the MTV audience.
MTV is the world’s biggest youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms. For more information about MTV in Asia, visit www.mtvasia.com.
Loh Bi Feng
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