EXPERIENCE THE BEST AND FUNNIEST NICKELODEON CONTENT WITH THE FIRST-IN-SINGAPORE LAUNCH OF THE EMMY AWARD-WINNING "NICKELODEON PLAY" APP

Nickelodeon Play is Now Available through Cast, Singtel’s OTT Video Portal App

 

SINGAPORE, 12 AUGUST 2016 – Get your tablets and phones out because play just got bigger with Nickelodeon! Nickelodeon today announced the Singapore premiere of the Nickelodeon Play app through its collaboration with Singtel. The Emmy* award-winning app is now available for free download as “Nickelodeon Play” from the App Store, Google Play, and can be accessed via the “Kids Pack” section of Singtel’s newly launched Cast app. Cast is a brand new way for Singtel Mobile subscribers to enjoy their favourite entertainment on-the-go, offering thousands of hours of exciting programmes. Created for kids six years old and above and their parents and caregivers, Nickelodeon Play is a safe destination jam-packed with the best and funniest Nickelodeon content including access to hundreds of show episodes, where users can unwind with non-stop humour and endless surprises. A video of the app may be viewed/embedded from HERE. 

 

"We’re delighted to introduce Nickelodeon Play to fans in Singapore and are particularly thrilled to have Singtel be the first in Asia to launch it. The immersive and interactive app is a great new way to experience Nickelodeon’s unique brand of funny at your fingertips,” said Syahrizan Mansor, Vice President, Nickelodeon Brand, Asia, Viacom International Media Networks.

 

The on-demand app is designed to promote discovery while allowing young users to connect to the content they already love. Kids can access first and exclusive content, selected full-length episodes, in-app-only content, content that premieres first on the app, short-form videos, games, and surprise elements from the network’s popular live action and animated series. These include SpongeBob SquarePants, Teenage Mutant Ninja Turtles, The Fairly OddParents, Game Shakers, Henry Danger, ALVINNN!!! and The Chipmunks and more.

 

New content will be added to the app on a weekly basis, and the app requires a Wi-Fi or data connection to access**. Access to exclusive content require a subscription to Singtel’s Cast app starting from $4.90 a month (with 12 months contract) or with a special 1 GB data bundle for just $3 more per month (with 12 months contract). 

The Nickelodeon Play app features:

  • First and Exclusive – Content that premieres on the app first such as brand new episodes from the latest season two of ALVINNN!!! and The Chipmunks. This also includes in-app-only content such as well-known titles like Rugrats, iCarly and Victorious.
  • Specials – Include awards shows such as the upcoming 2017 Nickelodeon Kids' Choice Awards, movies, or TV movies like SpongeBob's Truth or Square
  • Hilarious and random surprises with the DO NOT TOUCH! buttons and mystery items
  • Show pages which include trailers, show descriptions, as well as digital shorts and behind-the-scenes specials

To view all of Nickelodeon’s app offerings in Asia, visit www.nick-asia.com/apps.

Nickelodeon Play is part of Viacom Play Plex, a suite of mobile apps for each of Viacom’s major international brands, offering video-on-demand (VOD) access to a range of current and library content, and other content including short-form content, games on Nickelodeon Play and Nick Jr. Play, and pre-school music videos on Nick Jr. Play. Mobile viewers in Singapore will enjoy an intuitive, video-focused user interface and enhanced video player, which reduces loading and buffering times. Selected apps will include social and sharing components. The Nick Jr. Play, MTV Play and Comedy Central Play apps will roll out in Singapore in the coming months. In June, Viacom International Media Networks launched BET Play, its first-ever direct-to-consumer, subscription video on demand (SVOD) application for the adult audience in 100 countries.

 

*Known as Nick App in the U.S., it won an Emmy award in 2013 for Outstanding Creative Achievement In Interactive Media - User Experience And Visual Design.

**Access to the Nickelodeon Play and Cast apps is limited to Singapore.

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About Nickelodeon

Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands reach 1.1 billion cumulative subscribers in more than 160 countries and territories, via more than 80+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information about Nickelodeon in Asia, visit www.nick-asia.com.

 

Media Contacts                                               

Loh Bi Feng

Manager, Communications, Southeast Asia

t: +65 6420 7154   m: +65 9002 9607

Twitter: @VIMNAsia_PR

 

Adeline Ong

Senior Director, Corporate & Brand Communications, Asia

t:  +65 6420 7240   m: +65 93667323

 

Raemier Francis

Assistant, Communications, Southeast Asia

t: +65 6420 7260

We’re delighted to introduce Nickelodeon Play to fans in Singapore and are particularly thrilled to have Singtel be the first in Asia to launch it. The immersive and interactive app is a great new way to experience Nickelodeon’s unique brand of funny at your fingertips.

Syahrizan Mansor, Vice President, Nickelodeon Brand, Asia, Viacom International Media Networks
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About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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