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VIACOM INTERNATIONAL MEDIA NETWORKS AIRS A NEW MTV BRANDED BLOCK IN THE PHILIPPINES WITH FREE-TO-AIR BROADCASTER TV5 NETWORK INC.

PHILIPPINES, 25 JULY 2016 - Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB), today announced the launch of a new weekend MTV branded block, which started airing in the Philippines on 16 July 2016 with free-to-air broadcaster, TV5 Network Inc.

Over 18.4 million Filipino homes which can access TV5, are now able to enjoy a weekend of up to two and a half hours* of popular MTV international content including Catfish: The TV Show, Ex on the Beach and Ridiculousness. In the first weekend premiere on the channel, the shows for the branded block ranked within the top ten highly rated shows on TV5.

“We have a strong MTV fan base from the Philippines with a well-received localized channel via MTV Pinoy. The move to introduce an MTV branded block with TV5 allows us to get an expanded reach, especially with some of our more popular MTV international long-form content,” said VIMN Asia Pacific’s executive vice president and managing director, Mark Whitehead.

“We are delighted to introduce an MTV branded block on TV5. We’ve seen the continued popularity of the brand and believe the branded block will provide added value for the programming line-up targeted at our young viewers,” said Vincent “Coach Chot” Reyes, President of Media5, Exclusive Sales and Marketing arm of  TV5.

MTV is currently available in the Philippines as a localized channel, MTV Pinoy on DTH provider, Cignal and other Pay TV operators.

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Footnote:

* The weekend block includes a 1.5 hour slot on Saturday evenings at 9.30 – 11pm and a 1-hour slot on Sunday evening at 8.45 – 9.45pm.

 

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

About MTV

MTV is the world’s biggest youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms. For more information about MTV in Asia, visit www.mtvasia.com.

 

About TV5 Network Inc.

TV5 NETWORK INC. (formerly ABC Development Corporation), ‹the television arm of MediaQuest Holdings Inc., is a company engaged in television and  radio broadcasting, program production for local and international  audiences, and other related businesses. It operates TV5, a free-to-air TV channel with its main studio and transmitter located in Quirino  Highway, Novaliches, Quezon City. TV5 Network Inc., sells and markets commercial airtime and other advertising opportunities to local and international brands through Media5 Corporation.

 

Contact:                                                

Viacom International Media Networks

Adeline Ong, Senior Director, Corporate Communications, Asia

t: (65) 6420 7240  m: (65) 9366 7323

 

TV5 Network Inc.

Peachy Vibal-Guioguio, PR Consultant

t: (63) 908 897 3118

We have a strong MTV fan base from the Philippines with a well-received localized channel via MTV Pinoy. The move to introduce an MTV branded block with TV5 allows us to get an expanded reach, especially with some of our more popular MTV international long-form content.

VIMN Asia Pacific’s executive vice president and managing director, Mark Whitehead

We are delighted to introduce an MTV branded block on TV5. We’ve seen the continued popularity of the brand and believe the branded block will provide added value for the programming line-up targeted at our young viewers.

Vincent “Coach Chot” Reyes, President of Media5, Exclusive Sales and Marketing arm of TV5
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About VIMN Asia Press

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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